Get ready for an exciting event in Munich. The IAA Mobility 2025 is set to be a major highlight. At the event, MINI at the IAA Mobility 2025 will be a major presence. It will transform the city into its own stage. The brand will be featured in two key locations. An impressive Open Space and a central brand appearance are planned. The main highlight is the world premiere of two exclusive JCW showcars. They were created in collaboration with a famous lifestyle brand.
A Tale of Two Showcased MINI Locations
MINI is taking over two well-known locations in Munich. It is bringing its brand DNA to the world’s largest mobility event. The MINI Pavillion is located at Lenbachplatz. The Open Space is found at Max-Joseph-Platz. These two locations will provide a full MINI experience. They will showcase the brand’s past, present, and future.
World Premiere of JCW Showcars
MINI’s racing background is a core part of its DNA. The brand has a rich motorsport history. It has seen recent success at the Nürburgring. Now, two new MINI John Cooper Works showcars are celebrating their world premiere. The models will be the center of a spectacular display. They will be housed in the remodeled MINI Pavillion. The showcars combine racing enthusiasm with the spirit of a world-famous lifestyle brand. This is a very exciting collaboration.
Racing Heritage Meets Electrified Performance
Motorsport has been part of MINI’s essence since the very beginning. This rich heritage continues to be celebrated. Today, the brand is also focused on an all-electric future. At the Open Space, visitors can experience three all-electric models. These include the high-performance MINI John Cooper Works Electric. The MINI Aceman SE and MINI Countryman SE ALL 4 will also be on display. These models represent MINI’s commitment to clean mobility. They show that performance can be electric.
Open Space: A Piece of London in Munich
MINI is known for its British identity. The brand is bringing Central London to Munich’s old town. It is an elaborately staged backdrop. It will be located at Max-Joseph-Platz. The brand’s British humor will be evident in many details. With the Bayerische Staatsoper in the background, this setting is unique. The focus will be on the all-electric MINI family. MINI Service and MINI Experience Modes will also be highlighted. It is a metropolis within a metropolis.
Get Behind the Wheel: All-Electric Test Drives
Visitors to the IAA can get behind the wheel. The Open Space is the starting point for test drives. These test drives are in cooperation with SIXT. This is a chance to drive all-electric MINIs. The new MINI family will be available. You can take them out onto the city’s streets. The motto for the event is “Only MINI Can Do.” This highlights the brand’s unique spirit. It’s an interactive and engaging experience.
The Community Day for MINI Fans
MINI fans can be part of the IAA Mobility. A “Community Day” is planned for September 13th. MINI clubs will come together for a drive. They will use their personal MINIs. The route starts at Gut Kaltenbrunn. It ends with a get-together at the MINI Pavillion. This will be a great chance for fans to connect. There will be music, BBQ, and dialogue with the community. It shows MINI’s dedication to its fans.
MINI’s Role at the IAA
The International Motor Show is a key event. It provides a platform for experts and enthusiasts. The IAA focuses on mobility, innovation, and technology. The IAA Mobility 2025 is organized under the slogan “It’s All About Mobility.” MINI will have a major presence. The brand will be featured in four formats. Over half a million visitors were at the last IAA. This shows how important the event is.
MINI is set to have a fantastic presence at the IAA Mobility 2025 in Munich. The brand will showcase its heritage and future. Two exclusive JCW showcars will make their world premiere. All-electric models will be available for test drives. MINI’s British identity will be on full display. A special Community Day will connect fans. This event is a complete and engaging experience for everyone.
Disclaimer: Event details and schedules are subject to change by the organizer.
Source: Mini
