Mercedes–Maybach unveiled a landmark tribute to the late Virgil Abloh with a limited-edition S-Class (Mercedes-Maybach S680 By Virgil Abloh) and exclusive capsule collection, drawing inspiration from the groundbreaking Project MAYBACH.
A Final Chapter in Creative Legacy
On April 5, 2022, Mercedes–Maybach presented the final chapter in its collaboration with Virgil Abloh—celebrating the visionary artist, architect, and fashion icon. Co-designed with Gorden Wagener, Mercedes‑Benz Group AG’s Chief Design Officer, the exclusive Mercedes–Maybach S-Class S 680 was completed before Abloh’s passing and is limited to just 150 units globally.
Accompanying the vehicle, a capsule collection created with Off‑White™ reflects the aesthetic themes of Project MAYBACH and is available through select Off‑White™ stores and online platforms including Farfetch and Maybach Icons of Luxury.
Bespoke Craftsmanship and Distinct Design
The limited-edition S 680 embodies the essence of Maybach refinement with a distinct two-tone finish: glossy Obsidian Black for the upper body and a sand-colored hue for the lower panels and forged wheels. The same color combination continues throughout the cabin, where black and sand Nappa leather upholsters the seats, steering wheel, doors, and dashboard. High-pile black floor mats with sand leather edging and the Mercedes–Maybach logo further emphasize exclusivity.
Custom touches such as painted window frames, bespoke décor trim, and exclusive branding on the center console, headrests, cushions, and illuminated door sills distinguish this model as a true collector’s item.
A Unique Digital Experience
Inside, a specially tailored Maybach MBUX interface enriches the driving experience with elegant visual elements—from edition-specific icons and interface colors to fashion-inspired profile frames. The result is a refined digital environment that mirrors the physical craftsmanship of the vehicle.
Each customer receives a handcrafted presentation box in sand-colored Nappa leather, containing two keys, a 1:18 scale model, and a carabiner hook. A tailored indoor car cover featuring the Maybach and Virgil Abloh logos completes the ownership experience.
The Capsule Collection
Launched alongside the vehicle, the capsule collection features sand-colored garments and accessories designed by Abloh in partnership with Off‑White™. Vintage-washed cotton T-shirts, fleece crewnecks, hoodies, canvas caps, and race gloves in canvas, neoprene, and suede—finished with a signature black spray effect—form a cohesive fashion narrative inspired by the Project MAYBACH show car.
A Legacy of Design Innovation
The limited-edition S-Class marks Abloh’s third collaboration with Mercedes-Benz and second with Mercedes–Maybach, following 2020’s Project Geländewagen and 2021’s Project MAYBACH show car, which debuted at the Rubell Museum in Miami during Art Week. Each project reflects Abloh’s commitment to challenging conventions and reimagining the future of luxury mobility.
Statements from Mercedes-Benz Leadership
Gorden Wagener commented:
“Together with Virgil, we broke new ground—from Project Geländewagen’s fashion crossover with the G-Class to Project MAYBACH’s electric vision. This limited-edition Maybach exemplifies the fusion of innovative design and ultimate craftsmanship.”
Bettina Fetzer added:
“Teaming up with Virgil was a unique journey into the future of co-creation and luxury. This limited edition and capsule collection offer an exceptional customer experience that we are proud to present.”
Towards a Sustainable Luxury Future
The Maybach by Virgil Abloh is part of Mercedes–Maybach’s continued evolution. In 2023, the brand plans to launch its first fully electric production model. Sustainability efforts extend beyond drivetrain technology to include responsible material sourcing and full-lifecycle recycling strategies in every vehicle’s development.
About Virgil Abloh (1980–2021)
Born in Rockford, Illinois, Virgil Abloh was a multi-disciplinary creator with a background in civil engineering and architecture. Founder of Off‑White™ and Men’s Artistic Director at Louis Vuitton, he became one of the most influential cultural figures of his time. His work was celebrated globally, including a landmark 2019 retrospective at the Museum of Contemporary Art in Chicago.
Disclaimer: Fuel consumption and CO₂ emission figures are based on WLTP data. Final specifications may vary by market.
Source: Mercedes-Maybach
AI Assistance: Chatgpt
