Mercedes-Maybach Haute Voiture Concept (2023)

A tailor-made creation, built using fine materials with the most exquisite craftsmanship: inspired by haute couture, Mercedes-Maybach is expanding its model portfolio with an exclusive and limited special edition. The close-to-production Concept Mercedes-Maybach Haute Voiture combines the aesthetics and craftsmanship typical of the brand with unusual, fashion-inspired colour and material combinations – such as bold nautical blue contrasting with a light, shimmering rose and elegant crystal white. Exquisite nappa leather combines with high-quality bouclé fabric and particularly stylish trim elements. Similar to the principle of the limited high-fashion collection, the Concept Mercedes‑Maybach Haute Voiture heralds a new era of exclusivity for the tradition-rich brand. The model will be brought to market in early 2023 in a strictly limited edition.

“The colour and equipment concept of the Concept Mercedes-Maybach Haute Voiture has never existed before. We’re fusing the art of high fashion and automotive design at the highest level to create something completely new – a true Icon of Excellence,” says Gorden Wagener, Chief Design Officer Mercedes‑Benz Group AG. “The Concept Mercedes-Maybach Haute Voiture embodies our style of ‘Sensual Purity’ in a new, extraordinary way. It combines beauty and unexpected, extraordinary details that appeal to all the senses.”

“The Concept Mercedes-Maybach Haute Voiture provides a concrete preview of an all-new, highly exclusive and limited edition. Mercedes-Maybach has always been considered a pioneer in defining luxury, style and status. Maybach customers are looking for something special and our ambition is to exceed their expectations. With the Mercedes-Maybach Haute Voiture special edition, we are realising our claim to leadership in the high-end segment and combining the world of fashion with the automobile. The result represents the absolute pinnacle of Sophisticated Luxury,” says Daniel Lescow, Head of Mercedes‑Maybach.

The exterior of the concept car is characterised by a particularly exclusive two-tone paint finish: the upper part and the forged wheels typical of Maybach are finished in dark nautical blue. The lower part and the sides shine in a light, shimmering rose. The sensual and unusual colour combination sets the stage for the true showpiece on the automotive catwalk – the interior.

A bespoke interior inspired by haute couture

The combination of consummate craftsmanship, high-quality materials and extraordinary details creates a new level of exclusivity. The colour and material concept is reminiscent of the world of haute couture. The exciting contrast of radiant white and dark nautical blue creates a sensual yet technically modern atmosphere. The seats, the armrests, the lower part of the instrument panel, the steering wheel and the roof lining are upholstered in crystal white nappa leather. Another highlight is the generous, lacquered trim element on the dashboard support in white chrome look with rose gold-coloured flowing lines. It is stylishly framed in rose gold, thus underlining the ultimate luxury of the Concept Mercedes-Maybach Haute Voiture. Further accents in rose gold can be found on the centre console and the Mercedes-Maybach badge at the rear. The radiantly bright look is interspersed with nautical blue nappa leather on the window frames and along the beltline. A special detail is a stylised star pattern in light grey printed on the leather on the instrument panel, doors, headrests and in headliner. It shows the perfect fusion of the traditional material with modern technology. The extravagance of the Concept Mercedes-Maybach Haute Voiture is further emphasised by white faux fur which is used in the door pockets, inlay mats and scatter cushion.

The white and blue leather combination sets the stage for another unexpected contrast in the spacious rear with two individual seats. A haute-couture-inspired, high-quality bouclé fabric in blue, beige, rose gold and gold hues embraces the passengers in the rear and sweeps in an arc down to the door. Subtle flashes appear elsewhere in the interior – for example on the seats and scatter cushion.

MBUX visualises the feeling of catwalk glamour

The MBUX infotainment system picks up on the splendid exclusivity of the interior. It visualises the catwalk atmosphere with a variety of accents in shimmering rose gold. The home button is a continuously visible element on the display, discreetly enhanced by a ring of rose gold and the Mercedes-Maybach logo. In the profile selection menu, the driver is greeted with a magnolia blossom and sparkling particles. They can create their own Haute Voiture profile picture from twelve different avatars. The avatars are adorned with fine accessories and elegantly dressed, for example in a dinner jacket, tailcoat or evening gown. A graceful animation of glittering particles and the Maybach logo accompanies the start-up process for each personal profile. Sparkling glitter clouds run thematically through the home screen and other menu views and are complemented by subtle, high-quality accents that digitally quote the Concept Mercedes-Maybach Haute Voiture.

Exclusive bag and outfits made from original materials of the Concept Mercedes-Maybach Haute Voiture

To accompany the Concept Mercedes-Maybach Haute Voiture, the designers have created a barrel bag in different sizes along with two outfits – all handmade from the original materials of the vehicle interior. They underline the connection of the Mercedes-Maybach Haute Voiture with haute couture and further elevate the holistic luxury experience. The bag picks up on the unusual combination of nappa leather and bouclé fabric. The outfits combine this extravagant textile with various fashion materials in a particularly glamorous way. The striking bouclé fabric was crafted into a ladies’ suit consisting of a tailored jacket and a short A-line skirt. Complementing the first outfit as part of a complete set is a delicate lace dress that takes its inspiration from the contrasting materials used in the interior of the concept car. The second outfit consists of a modern mock neck top also made of bouclé. It is rounded off by a long skirt with a train.

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