The Mercedes-Benz Vision Iconic showcases a perfect fusion of heritage and future-focused design. This show car blends iconic styling with groundbreaking technology, marking a new era in automotive luxury.
Redefining an Iconic Grille
The front of Vision Iconic is dominated by the iconic grille, a homage to legendary Mercedes-Benz models. Its wide chromed frame and smoked-glass lattice structure create a striking, modern presence. The illuminated star adds emotional depth and digital sophistication.
Heritage Meets Modernity
Inspired by models like the W 108, W 111, and Mercedes-Benz 600 Pullman, the grille merges classic elegance with digital innovation. Integrated contour lighting emphasizes the car’s bold, upright stance.
Interior: Hyper-Analogue and Lounge Comfort
With automated driving, Vision Iconic’s interior becomes a luxurious lounge. Art Deco-inspired design, deep blue velvet bench seating, and elaborate straw marquetry combine elegance with tactile craftsmanship.
Zeppelin Instrument Panel
The centrepiece “Zeppelin” glass structure integrates analogue and digital instruments, offering cinematic animations and an AI companion clock shaped like the brand logo.
Advanced Technology
Vision Iconic features solar paint capable of harnessing additional energy, depending on conditions. Neuromorphic computing allows AI functions to operate efficiently, reducing energy requirements by 90% compared to current systems.
Level 4 Automated Driving
Highly automated driving allows drivers to relax while commuting. The system handles urban traffic, freeway cruising, and automated parking, transforming the car into a mobile lounge experience.
Steer-by-Wire Innovation
The new steering system removes the mechanical link to the front wheels. It improves handling, reduces effort, and provides interior design flexibility for future mobility scenarios.
Performance & Efficiency
While focused on innovation, Vision Iconic integrates electric mobility features for maximum efficiency. Solar energy and AI-optimized systems enhance range and reduce latency in autonomous functions.
Vision Iconic Capsule Collection
Mercedes-Benz released a capsule collection inspired by the car’s design. Dark blue tones, silver-gold accents, and Art Deco details translate automotive elegance into wearable fashion.
A New Iconic Era
The ICONIC DESIGN Book captures Mercedes-Benz’s new design philosophy. It highlights the brand’s unique heritage, design mastery, and how Vision Iconic sets a benchmark for the future of mobility.
Summary
Mercedes-Benz Vision Iconic combines timeless Art Deco elegance with cutting-edge technology. From the illuminated grille to hyper-analogue luxury and advanced automated systems, it defines a new era in automotive design.
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Source: Mercedes-Benz
