Arcade Cars is turning heads at Monterey Car Week with their stunning Mercedes-Benz Puch 230 GE. This Pacific Blue beauty blends military toughness with modern luxury, creating a vehicle built for both wilderness adventures and refined drives.
The Legacy of the Mercedes-Benz Puch 230 GE
The Puch 230 GE was among the earliest models in the G-Class lineage. Born from a request by the Shah of Iran, it was engineered to handle harsh terrains. Built by Austrian manufacturer Puch and later integrated into Mercedes-Benz’s G-Class platform, it became a trusted vehicle for European militaries. Arcade sources its models from Swiss military surplus, known for exceptional upkeep.
A Pacific Blue Showpiece for Pebble Beach
For 2025, Arcade Cars has reimagined the Puch 230 GE in a breathtaking Pacific Blue finish. Inside, Star Embossed Palomino Leather delivers handcrafted luxury. The upgrades reflect an active lifestyle: front recovery winch, gun racks, side steps, brush guard, and off-road rally lights. It’s a 4×4 equally at home on rugged trails or in the spotlight.
Preserving Iconic Style with Modern Comfort
Arcade’s co-founder Rishav Kanoria emphasizes that the appeal of the G-Wagen lies in its timeless look and reliability. This build retains the original’s commanding stance while integrating amenities today’s drivers expect. Every detail is personalized to reflect the owner’s taste and adventures.
Six Phases of Transformation
Arcade’s meticulous process turns a spartan military transport into a bespoke luxury off-roader: sourcing and evaluation, sand or ice blasting, welding and metal work, paint application, engine restoration and tuning, and finally, interior recreation with custom modifications.
Engineered for Capability and Endurance
Underneath the elegant finish lies the heart of a true off-roader. The 230 GE’s proven 4WD system ensures confident performance across varied terrain. Paired with an overhauled and tuned engine, it delivers the durability and capability the G-Class heritage demands.
Summary
Arcade Cars’ Pacific Blue Mercedes-Benz Puch 230 GE stands as a perfect blend of military heritage, luxury craftsmanship, and adventure-ready engineering. It’s a statement piece that can conquer mountains as easily as it captivates a crowd.
Disclaimer: Specifications and details are based on the featured build and may vary for other custom vehicles.
Source: Arcade Cars
