Mecum Auctions is set to expand its digital footprint significantly with the launch of its own 24/7 FAST channel, Mecum Auctions TV. This exciting new platform will debut on The Roku Channel this summer. As a free ad-supported streaming TV (FAST) channel, it aims to reach an estimated 90 million Roku accounts worldwide. This initiative dramatically increases Mecum’s reach and accessibility to a global audience. Viewers will enjoy thousands of hours of auction coverage completely on-demand and without charge.
Unparalleled Access to Automotive Action
Mecum Auctions TV on The Roku Channel provides unparalleled access to the high-energy action typically seen on the Mecum auction block. The content extends beyond the live sales, offering behind-the-scenes looks at top-shelf collections. Viewers can also delve into in-depth collector stories, providing a richer understanding of the automotive world. Each show delivers a dynamic and immersive experience. This caters to both long-time fans and newcomers to the Mecum universe.
Expanding Reach and Engagement
Sam Murtaugh, Chief Operating Officer of Mecum Auctions, expressed enthusiasm for this new venture. He highlighted the channel as an exciting step towards making Mecum content more accessible than ever. Expanding their presence to The Roku Channel complements existing platforms. It establishes an always-on destination for auction action, exclusive content, and fan favorites. This move underscores Mecum’s continued commitment to broadening its reach. It aims to engage new viewers and share the Mecum experience with automotive enthusiasts everywhere.
Diverse Content Library
Mecum Auctions TV promises around-the-clock entertainment for homes across the globe. It features a diverse library of coverage spanning decades of Mecum history. The content is highlighted by long-form, film-quality features. Short-form auction action reels capture quick, exciting moments. Viewers can also see some of the biggest sales and wildest cars ever to cross the Mecum block. The selection is wide-ranging and highly engaging. It is geared towards both casual and die-hard fans.
Viewing Options and Future Plans
While Mecum Auctions TV offers extensive on-demand content, live TV broadcast coverage will continue to stream exclusively on ESPN+. However, viewers can watch the same commentated coverage on Mecum Auctions TV on The Roku Channel, typically 72 hours later. This tiered approach ensures diverse access for different viewing preferences. For more information on how to watch Mecum auctions and all scheduled Mecum events, interested parties can visit Mecum.com or call (262) 275-5050.
Summary
Mecum Auctions is significantly expanding its content accessibility by launching Mecum Auctions TV, a 24/7 FAST channel, on The Roku Channel this summer. This free, on-demand platform will offer thousands of hours of auction coverage, behind-the-scenes insights, and collector stories. The initiative aims to reach a broader global audience, complementing existing live broadcast partnerships. This new channel reinforces Mecum’s commitment to engaging automotive enthusiasts with a diverse and immersive content library.
Disclaimer: All information provided is for general informational purposes only and does not constitute any form of guarantee or warranty regarding the condition or characteristics of any vehicle.
Source: Mecum Auctions
AI Assistance: Gemini