You’re about to delve into the essence of what makes a true supercar, a machine that speaks to your soul. The Maserati MCPURA, freshly unveiled at Goodwood, is exactly that. It’s not just a car; it’s a testament to pure energy, pure elegance, and pure performance, completely made in Italy. This masterpiece promises an unparalleled driving experience.
The Heart of the Trident: Nettuno Power
The Maserati MCPURA represents a significant evolution of the beloved MC20. It takes that spirit and amplifies it to its most intense form. While design, materials, and interior finishes have seen meticulous attention, the true core remains. That core is the powerful and unmistakable 630-CV V6 Nettuno engine. This engine clearly symbolizes Maserati’s deep passion for performance.
Unfiltered Connection, Crafted Perfection
Driving the MCPURA means connecting with the machine without filters. It transmits extreme elegance and exhilarating driving performance. You’ll experience timeless artisanship in every detail. The very name, MCPURA, perfectly reveals its essence. It’s designed to embody the most authentic values of the Trident in their most concentrated form.
E = MCPURA: A Formula for Automotive Brilliance
Maserati chose an iconic formula for the launch campaign: E = MCPURA. This powerful hyperbole, inspired by Einstein’s theory of relativity, celebrates an energy that multiplies into a pure expression of excellence. Maserati COO, Santo Ficili, emphasized that with the MCPURA, Maserati is reclaiming its rightful place at the very top. This magnificent coupé is created entirely at the historic Modena facility.
Born in Modena, Forged for the World
The heart of the Trident has been beating in Modena for almost 90 years. This is where the entire MCPURA production process unfolds. From producing the Nettuno engine to assembling each component, every step happens here. Even the most exclusive customisation is done at the Maserati Officine Fuoriserie. Modena is more than a headquarters; it’s part of Maserati’s identity. As the oldest automotive marque in the Motor Valley, Maserati proudly showcases Italian excellence and luxury globally.
A Striking Vision: The Ai Aqua Rainbow Finish
The new super sports car captivated onlookers at Goodwood in its sophisticated Ai Aqua Rainbow body color. This stunning shade, part of the Maserati Fuoriserie customisation program, features a matte finish for the coupé. Its name evokes light in movement. It’s a blue that magically changes in the sun, producing a mesmerizing rainbow effect. The Trident on the grille and C-pillar, and the insignia on both sides, are adorned in magenta with blue mica. This makes the combination even more elegant.
Diamond-Cut Wheels and Alcantara Luxury
The logo, in the same captivating color, is repeated in the middle of the rims. These rims feature a specific burnished diamond-cut finish. Inside, the seats are crafted from Alcantara Ice. They are laser-etched to bring out the Trident with brand-new visuals. The resulting image is both futuristic and sporty. It features a double-sided backing, enhancing the forms and mirroring the exterior shades.
A Palette of Emotion: New Body Colors
The color palette for the MCPURA is eye-catching and evocative. It consists of a selection of different body colors specifically designed for this new super sports car. These shades strongly reference both Italian spirit and Maserati’s iconic heritage. Three innovations notably stand out. The brand-new Devil Orange combines vibrant energy and audacity. The elegant dual-layer metallic Verde Royale and Night Interaction offer two sophisticated and luxurious tones.
Unrivaled Customisation with Fuoriserie
These new colors underscore the MCPURA’s role as Maserati’s new standard-bearer. It truly embodies Italian luxury worldwide. The color palette has been further expanded, thanks to the vast customisation possibilities. The Maserati Fuoriserie program offers over thirty body colors. You can choose from solid, metallic, three-layer, four-layer, or matte finishes.
Engineering Brilliance: Carbon-Fiber and Butterfly Doors
The new MCPURA, available immediately in coupé version, features three distinctive characteristics. Its carbon-fibre body ensures an optimal blend of rigidity and lightness. Next, the Maserati-patented V6 Nettuno engine delivers incredible power. The signature “Butterfly” doors improve access to the passenger compartment. They simultaneously reveal the stunning carbon-fibre structure of the chassis.
Best-in-Class Power-to-Weight Ratio
The carbon-fibre monocoque perfectly balances rigidity and lightness. This results in a total weight of under 1,500 kg. Thanks to its impressive power output of 630 CV, the MCPURA boasts a best-in-class weight/power ratio of 2.33 kg/CV. This ensures exceptional performance and agility on any road.
The Nettuno Engine: A Technological Revolution
The MCPURA harnesses the power of the now-iconic V6 Nettuno engine. This engine is a result of a true technological revolution. It’s covered by international patents and is 100% made at Maserati. The 3.0-litre twin-turbo delivers 630 CV at 7500 rpm and 720 Nm of torque from 3000 rpm. The power-to-weight ratio is a remarkable 210 CV/litre.
Formula 1 Innovation for the Road
The secret to this engine’s immense power lies in its innovative pre-chamber combustion system. This system features twin spark plugs. This cutting-edge technology is derived directly from Formula 1. Thanks to Maserati, the patent holder, this revolutionary system is now available in an engine destined for the road.
Modena: Where Dreams Take Form
The MCPURA is meticulously produced at the historic Maserati plant on Viale Ciro Menotti, Modena. This facility is also where the Nettuno engine is built. From Q4 2025, the iconic GranTurismo and GranCabrio will also be made here. The plant stands out for its innovation and artisanship. The Officine Maserati Fuoriserie, a recently opened space, is dedicated to the most refined customisation for the House of the Trident. The MCPURA completes its 100% made in Modena journey, from development to production, and even the paintwork in the new paint shops.
The Maserati MCPURA represents an exciting new chapter for the brand. It combines breathtaking performance, exquisite Italian design, and revolutionary engineering. This car offers an emotional and unfiltered connection, truly embodying the pure driving pleasure that only a Maserati can deliver.
Disclaimer: Vehicle specifications and features may vary. Consult official Maserati sources for the most current information.
Source: Maserati
