The Italian luxury car brand Maserati is embarking on a new chapter in the Korean market. On the 3rd, the “Maserati Korea: Dawn of a New Era” event was held at Dongdaemun Design Plaza (DDP) in Seoul. Maserati CEO Davide Grasso, Chief Commercial Officer Luca Delfino, and Takayuki Kimura, the Managing Director of Korea and Japan, attended the event, expressing their commitment to the launch of Maserati Korea. This initiative aims to bring the finest of Italian luxury to the market and enhance Maserati’s local presence, marking a new journey in the region.
Maserati, focusing on expanding its presence across over 70 countries around the world with an 86% export rate, is making significant innovative investments, including the development of proprietary engines and interior design enhancements, to bolster its influence. As part of this global strategy, Maserati Korea is set to establish itself as a leading high-performance luxury brand in Korea, where there is a deep appreciation for ‘Italian luxury.’ These strategic changes highlight Maserati’s dedication to offering exceptional Italian luxury vehicles and services to valuable clients in Korea and ensuring they meet high expectations.
At the event, Maserati Korea unveiled its core strategies aimed at strengthening the heritage and key values of the luxury car brand. To mark its launch, Maserati Korea introduced the New GranTurismo and New GranCabrio for the first time in Korea. Both models are equipped with the V6 Nettuno Engine, 100% developed and produced by Maserati. Each new model, designed, developed, and manufactured in Italy, showcases Italian artistic heritage and craftsmanship, emphasizing Maserati’s dedication to Italian excellence. Maserati Korea plans to introduce captivating new models every month until December this year.
Maserati Korea also announced strategies to deliver an elevated customer experience. By strengthening the network, including after-sales services, it plans to enhance customer touchpoints and improve satisfaction and service quality. Additionally, Maserati aims to amplify the customer experience and maximize brand loyalty through its first integrated loyalty program, “Tridente,” launched in June last year.
Davide Grasso, Maserati CEO, expressed excitement about the new journey with Korean customers, media, and dealer networks. Celebrating 110 years of 100% Italian craftsmanship, Maserati is committed to offering exceptional Italian luxury vehicles and services to esteemed clients in Korea. Guided by the motto, “We exist to move those who move the world,” the brand strives to deliver unparalleled luxury performance.
Luca Delfino, Chief Commercial Officer, highlighted the profound appreciation Korean customers have for luxury and Italian craftsmanship. He emphasized the significance of the Korean market for Maserati’s global family and the brand’s focus on delivering top-quality products to meet the needs of new luxury consumers.
Takayuki Kimura, Managing Director of Korea, reaffirmed Maserati Korea’s commitment to enhancing its dealership network and facilities to reflect Italian luxury and ensure unparalleled customer satisfaction. He announced bold initiatives to create a more immersive and engaging brand experience for customers, embodying the Italian spirit of ‘Allegria’ – joy, happiness, and excitement.
Introducing a new concept of luxury mobility, Maserati Korea unveiled the New GranTurismo and New GranCabrio. These grand tourers combine racing DNA with comfortable ride quality for long-distance driving, offering true Italian luxury and making a powerful entrance into the domestic market. The New GranTurismo features timeless design, innovative technology, dynamic performance, and luxurious craftsmanship. The special edition GranTurismo One Off Prisma showcases a hand-painted finish with 14 different colors and more than 8,500 hand-applied and hand-varnished letters, making it a true work of art.
The New GranCabrio, a four-seat convertible based on the New GranTurismo, features a canvas soft top that can be opened in just 14 seconds. It offers a luxurious interior with advanced technology, premium materials, and a powerful 3.0-liter twin-turbo V6 Nettuno engine. With various drive modes and convenience features, it delivers an exceptional driving experience.
For product inquiries, contact your nearest certified dealer for more information.
Source: Maserati
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