Maserati, the iconic House of the Trident, marked its 110th anniversary with a series of spectacular global events throughout December. From Modena to Miami, Tokyo to Seoul, and beyond, enthusiasts and customers came together to celebrate the brand’s legacy of Italian luxury, performance, and innovation.
A Journey Through History and Innovation
The celebrations provided an ideal platform to showcase Maserati’s illustrious history while unveiling its latest innovations. The Maserati GT2 Stradale and the limited-edition GranTurismo 110 ANNIVERSARIO were among the highlights, symbolizing the brand’s perfect blend of tradition and future-focused design.
The GT2 Stradale represents Maserati’s return to GT competitions, merging the prowess of the MC20 with unparalleled sportiness. Meanwhile, the GranTurismo 110 ANNIVERSARIO, produced in just 110 units, serves as a bridge connecting Maserati’s storied past with its visionary future.
The Trident Experience in Modena
Modena, Maserati’s historic home, hosted a two-day event beginning on November 30. The exclusive gathering featured the unveiling of the GranTurismo 110 ANNIVERSARIO and a parade of 110 Maseratis, from classic icons to modern marvels. Guests, including the Maserati Italia Club and notable personalities, enjoyed cultural visits and a gala dinner at Casa Maria Luigia, curated by the renowned chef Massimo Bottura.
Tokyo’s “Celebrazione dei 110 Anni di Maserati”
On December 1, Tokyo hosted a grand celebration featuring a convoy of 110 Maserati vehicles traversing the scenic landscapes of Chiba. The event culminated in a dazzling fireworks display and the introduction of the GT2 Stradale by Maserati Japan’s CEO, Takayuki Kimura. The celebration underscored the brand’s deep-rooted relationship with its Japanese community.
Seoul’s Italian Heritage Night
South Korea joined the festivities on December 12 with a prestigious event at the Italian Ambassador’s residence in Seoul. Attended by 160 distinguished guests, the evening highlighted Maserati’s enduring heritage and innovation, featuring the GT2 Stradale as a centerpiece.
The Collection’s GT110 Gala in Miami
Coinciding with Miami Design Week, The Collection dealership hosted an elegant gala at the Concours Club on December 5. Maserati’s iconic models, including the 8CTF and MC20 Icona, captivated attendees. The GranTurismo 110 ANNIVERSARIO was showcased, celebrating the brand’s rich legacy in the presence of top clients and automotive enthusiasts.
China’s Double Milestone
On December 8, Maserati celebrated both its 110th anniversary and 20 years in China with events in Shanghai and Beijing. Highlights included a parade in Shanghai, a dazzling LED light show at the Sinar Mas Plaza, and tributes to Maserati’s longstanding connection with its Chinese audience.
A Vision for the Future
Maserati’s global celebrations reaffirm its commitment to luxury and innovation. As CEO Santo Ficili expressed, “Every Maserati tells a story. As we honor our rich history, we look eagerly towards the future, committed to delivering a unique blend of Italian luxury and performance.”
Source: Maserati
This article was crafted with assistance from Chatgpt
