Lexus has unveiled a bespoke concept vehicle in partnership with luxury appliance brand Monogram™ to celebrate the debut of the all-new 2024 Lexus GX. Designed for culinary, wine, and spirits enthusiasts, the Monogram GX will make its grand entrance at the Food & Wine Classic in Aspen, CO, from June 14-16.
“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” said Cynthia Tenhouse, vice president of Lexus marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”
Julie Burns, executive director of Monogram appliances, added, “This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday. The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”
The Monogram GX, inspired by the Monogram Designer Collection, was brought to life through the collaboration with Monogram’s creative director and renowned interior designer, Richard T. Anuszkiewicz. Working with the industrial design team at Monogram, Richard enhanced the vehicle’s refined style and proportions. The Monogram GX features a two-toned camel leather custom patterned interior, brass and titanium metal accents, Dekton slate stone touches, custom rims, and exterior detailing. The elite team at Complete Customs was enlisted to engineer this one-of-a-kind showpiece.
Specialty Features of the Monogram GX
- Monogram 30” Smart Flush Hearth Oven: Handcrafted to mimic the performance of a wood-fired brick oven, perfect for making pizza, artisanal bread, or roasted branzino.
- Monogram Forge Heated Ice Press: The first and only heated ice press in the U.S., creating spheres to chill bourbon or spirits.
- Exterior Wine and Bourbon Storage: Pressure-fitted cutouts on the exterior panels for easy access to bottles, a bottle opener, and glasses.
- Chilling Compartments: A rear cold drawer and an additional cold console compartment in the back seat for flexible ingredient chilling.
- Plating Station: Equipped with hearth-oven essentials, cutlery, and a trash bin, conveniently located in the trunk.
- Wine and Spirits Bar: Complete with a bar kit, glassware, bitters, and a folding cutting board.
Source: Lexus USA
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