Lexus announced today its 2020 global sales results including record full-year sales in China and a July-December worldwide total of 415,000 – a 2% increase on the previous year, following a decrease in sales in January-June due to the spread of COVID-19.
Images of a forthcoming Lexus Concept Car have also been released, signalling a new brand vision when it is unveiled in Autumn (Australian time) this year – and followed by the first production Lexus under the new brand vision later this year.
The next generation: The latest Lexus electrified concept represents the future of the luxury driving experience. The design of the latest Lexus concept introduces new movement, only made possible by electrification.
Lexus International President / Chief Branding Officer Koji Sato said:
“I would like to express my heartfelt appreciation to each and every one of our customers around the world as well as to all of our team members involved in sales, production, and development. And to all those who are doing their best to fulfill their responsibilities while confronting various difficulties, please know that you have my deepest respect.”
“This year, Lexus will take a new step forward in aiming to make the diversified lifestyles of our customers more rewarding. This Spring (US time), we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus.”
“Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”
January-December 2020 sales results totalled 718,715 (a decrease of 6%). Details by region are:
All markets Approx. 718,715 (a decrease of 6%)
North America Approx. 297,000 units (a decrease of 9%)
China (including Hong Kong) Approx. 225,000 units (an increase of 11%)
Europe Approx. 71,000 units (a decrease of 19%)
Japan Approx. 49,000 units (a decrease of 21%)
Middle East Approx. 27,000 units (a decrease of 18%)
East Asia Approx. 32,000 units (a decrease of 8%)