Lamborghini has lifted the curtain on the Urus SE, a plug-in hybrid version of its iconic Super SUV, at the Volkswagen Group Media Night. This groundbreaking PHEV (Plug-in Hybrid Electric Vehicle) not only enhances the Urus S’s performance but also sets a new benchmark in terms of comfort, efficiency, and emissions reduction.
A New Era of Performance
Stephan Winkelmann, Lamborghini Chairman & CEO, remarked, “The Urus SE is another leap forward in our Direzione Cor Tauri strategy, aligning with our commitment to electrification and decarbonization.”
The Urus SE offers an unmatched driving experience, combining a twin-turbo 4.0 V8 engine with an electric powertrain. This hybrid system delivers a staggering 800 CV (588 kW) and 950 Nm of torque, allowing the Urus SE to accelerate from 0 to 100 km/h in just 3.4 seconds and reach a top speed of 312 km/h, making it the fastest and most powerful Urus to date.
Design and Aerodynamics
The Urus SE redefines SUV design with a revamped aesthetic that optimizes aerodynamic efficiency. Notable updates include a new hood with a floating design, matrix LED headlights, and a redesigned rear diffuser that enhances the vehicle’s sporty profile. The Urus SE also features new under-body air vents and air ducts, resulting in a 15% increase in airflow for improved cooling.
Unparalleled Interiors
Inside, the cabin reflects Lamborghini’s “feel like a pilot” design philosophy, featuring a 12.3-inch digital instrument cluster, a revamped HMI, and anodized aluminum trim elements. The driver-centric cockpit offers an intuitive and luxurious experience, complemented by the new Lamborghini Infotainment System.
Customization and Personalization
The Urus SE offers an unprecedented level of customization, with more than 100 bodywork options and 47 interior color combinations. Customers can further personalize their Urus SE through Lamborghini’s Ad Personam program, making each vehicle truly unique.
Four Distinct Driving Personalities
The Urus SE introduces four new Electric Performance Strategies (EPS) to its existing six driving modes. These include:
- EV Drive: Optimized for urban driving, delivering over 60 km in electric range.
- Hybrid: Offers a balance between the combustion engine and electric motor for everyday driving.
- Recharge: Recharges up to 80% of the battery while maintaining optimal performance.
- Performance: Unleashes the full potential of the Urus SE, enhancing dynamic qualities both on and off-road.
Stefano Cossalter, Product Line Director for Lanzador and Urus, summed it up: “The Urus SE is our Super SUV with two hearts: one thermal and linked to our roots, the other electric and futuristic. Beating in unison they offer a new interpretation of the unmistakeable Lamborghini personality, but taken to a new level.”
With the Urus SE, Lamborghini has set a new standard in the Super SUV category, combining electrification, performance, and luxury in a way that only Lamborghini can.
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