Automobili Lamborghini Debuts Redesigned San Francisco Showroom
Italian marque hosts VIP event in leading U.S. market, featuring full hybrid vehicle lineup
Automobili Lamborghini unveiled its newly redesigned San Francisco showroom last night, showcasing its full hybrid lineup, including the new twin-turbo Temerario super sports car, the V12 plug-in Revuelto HPEV (High Performance Electrified Vehicle), and the Urus SE Super SUV. This event, attended by Lamborghini Americas CEO Andrea Baldi, marks a significant milestone following record-breaking sales results in the first half of 2024.
“California continues to lead as our top-performing market, representing 25% of total U.S. sales in 2024’s first half,” said Baldi. “As we advance our Direzione Cor Tauri electrification strategy, California is poised for continued growth with the launch of our full hybrid lineup, including the Temerario, Revuelto, and Urus SE Super SUV. The redesigned showroom and new models offer an even more elevated experience for our loyal customers.”
The updated showroom, located at 620 Du Bois St, San Rafael, features Lamborghini’s latest corporate design and state-of-the-art technology, alongside an Ad Personam customization room where clients can tailor their cars with bespoke colors and materials.
With 5,558 cars delivered globally in the first six months of 2024—4.1% more than in 2023—the U.S. remains Lamborghini’s top market, accounting for 1,637 units. The new hybrid models, including the over 900-horsepower Temerario, 1,000+ horsepower Revuelto, and 789-horsepower Urus SE, represent the final phase of Lamborghini’s electrification program, setting the stage for the future of super sports cars.
Attendees were treated to a rare opportunity to see the full hybrid lineup together, marking its first showcase in California since the Temerario’s global debut at Monterey Car Week.
Source: Lamborghini
This article was crafted with assistance from Chatgpt
