Koenigsegg London, the capital’s recently announced retailer dedicated to Sweden’s revolutionary hyper sports car brand, has become the latest automotive partner to join the London Concours. The hypercar brand joins the exceptional line-up of automotive brands and specialists that will showcase their work at the capital’s leading concours event, alongside 100 privately owned cars that make up the heart of the show. The London Concours takes place from 6 – 8 June at the Honourable Artillery Company HQ.
Koenigsegg London’s presence at the London Concours represents a rare UK event appearance. The Swedish marque behind the extraordinary, Jesko, Gemera and Regera will be presenting their capability for the very first time at a London Event. Visitors will have the opportunity to encounter first-hand the exceptional power, precision, and exclusivity that define Koenigsegg vehicles.
Koenigsegg London’s appearance at London Concours comes ahead of the opening of its Kensington showroom, later this summer. The state-of-the-art boutique has been designed with meticulous attention to detail, perfectly complimenting the exhilarating hypercars on display. A team of passionate automotive experts will be on hand to guide clients through the bespoke configuration process, offering in-depth product knowledge and delivering exceptional after-sales support.
Since it was founded in 1994, Koenigsegg has consistently developed all-new technologies and engineering solutions to produce hypercars that push the boundaries of performance and design. They have become icons that challenge the traditional supercar hierarchy, revered by performance cars enthusiasts all over the world. With Koenigsegg London, for the first time residents of the capital city will have the chance to see and buy the visionary products of Christian von Koenigsegg, including at the London Concours.
Koenigsegg London will be joined by other leading manufacturers at the show, including McLaren London, Alpine and Rodin, as well as Jaguar Classic and Land Rover Classic. Representing the finest two-wheeled machines will be iconic British motorbike brand, the Norton Motorcycle Company.
Andrew Evans, London Concours Director, said: “Our event represents an opportunity to not only admire a world-class collection of privately owned cars, but to also walk away with one of your very own. Just as we do with the selection of cars at the heart of the event, our line-up of automotive and luxury partners is very carefully curated to ensure we are presenting our visitors with only the best brands and products. Koenigsegg London represents the ultimate jewel in the crown for London Concours, we’ve long admired this leading hypercar brand, and to have it hosted at our event is a truly monumental moment for our audience.”
Adam Nardone, Dealer Principal of Koenigsegg London, added: “We are thrilled to bring Koenigsegg’s unique brand of automotive excellence to this year’s London Concours. Our team is dedicated to providing a truly exceptional experience to every client, from the moment they step foot into our showroom to long after they take delivery of their bespoke commission. Our aim is to be recognised globally as the number one destination for the purchase and aftercare of all Koenigsegg products.”
The country’s greatest classic car specialists will also be exhibiting at the London Concours, including restorations from the Aston Martin-focused Nicholas Mee & Co, historic Land Rover restomod experts JE MotorWorks , Evolution E-Types which offers exceptional hand-built restorations and upgrades to the classic Jaguar and JD Classics. Lunaz Design will be displaying some of its latest reinvented automotive icons, engineered with all-new electric powertrains. Leading auction house, Gooding & Company, will showcase some of the lots destined for sale at the Concours of Elegance in September, while Moss Automotive will showcase its luxury car storage with a selection of the models it’s entrusted to look after.
These brands take their place on the verdant lawns of the Honourable Artillery Company HQ, alongside one of the finest ever collections of more than 100 privately owned cars.
While the cars form the centrepiece of the London Concours, the event itself curates a luxurious automotive summer garden party with a number of lifestyle partners and experiences. With fine horology by Montres Breguet, jewellery by Calleija, champagne by Veuve Clicquot and catering by Searcys, the world’s finest brands gather for an occasion of pure indulgence.