Jeep’s World Of Versatility, Customisation And Adventure At Auto Fest 2021

Jeep’s World Of Versatility, Customisation And Adventure At Auto Fest 2021

Al-Futtaim’s Trading Enterprises, the official distributor of Jeep vehicles in Dubai and Northern Emirates, is set to present Jeep’s exhilarating world of adventure and customisation at Auto Fest 2021 – UAE’s unique shopping mall automotive exhibition.

Four exclusive Jeep SUVs will power the brand’s stand at Dubai Festival City Mall (DFCM) including a special Gladiator Rubicon Launch Edition, a Jeep’s first-ever desert-rated vehicle – the Gladiator Sand Runner – in addition to the 80th Anniversary editions of the iconic Wrangler in two-door and four-door variants.

Staring from 25th April until 8th May 2021, the Jeep pop-up is set to be a visual spectacle for UAE’s adventurous motorists, especially those interested in modified and customised vehicles.

A collaborative effort between Al-Futtaim’s Trading Enterprises and Stellantis, the global parent company of the Jeep brand, the focus of this year’s Jeep Auto Fest activation is the 2021 modified Jeep Gladiator that holds several exciting customisations from Mopar – a Stellantis-owned, leading parts and service division that specialises in authentic Jeep customisations.

For drivers who are looking for individuality, the Gladiator, the only trail-rated pick-up to ever exist, will be represented by the Gladiator Rubicon Launch Edition – a special model modified by Mopar for the Auto Fest pop up. It hosts unique accessories to further elevate the vehicle’s distinctive design, impeccable traction and clearance, and class-leading ride control.

From the outside, the exclusive Gladiator Rubicon Launch Edition is enhanced with the UAE flag colours, a unique hood Decal-Sand Runner, front seats with increased bolsters and scoop performance hood. It is also equipped with FOX hydraulic jounce bumper, FOX 2.5” internal bypass shocks with remote reservoir both front and rear, in addition to unique attributes such as heavy-duty Dana 44 axles, removable roof and doors, and functional truck beds.

The first “Desert Rated” Jeep ever, Gladiator Sand Runner demonstrates the brand’s leadership in five distinct categories: ride control and stability, traction, ground clearance, maneuverability and desert prowess.

Powered with the 3.6L Pentastar® V6 engine, the 2021 Gladiator Sand Runner provides 285hp and features dual overhead camshafts, high-flow intake and exhaust ports, Variable Valve Timing (VVT) and Electronic Throttle Control.

Amir Shousha, General Manager – CDJR, at Al-Futtaim’s Trading Enterprises, said, “Jeep is an iconic brand that has been pioneering in SUV design, safety, comfort, and style. Having the Jeep Auto Fest activation during Ramadan also provides an opportunity for us to engage with our customers in a way that is as authentic and unique as the Jeep brand.

We are excited to celebrate the completion of 80 years of Jeep, and welcome DFCM shoppers to the Jeep stand to explore our exclusive 2021 range of the eye-catching customised Mopar-modified Gladiator model and the exciting 80th Anniversary Wrangler editions.”

The 80th Anniversary edition of the 2021 Jeep Wrangler is a special edition created in celebration of 80 years since the establishment of the Jeep brand. Presented at Jeep stand at Auto Fest, the two-door and four-door Wrangler models are equipped with new features that will further elevate the commanding presence of the iconic SUV.

These include 18-inch wheels, neutral grey metallic grille bezels, headlamp rings, fog lamp bezels and body-colour fender flares. Inside the cabin, the special edition Wrangler will feature black diamond embossed cloth seats with 80th Anniversary tag and light tungsten accent stitching as well as fourth generation Uconnect system with 8.4-inch touchscreen with Apple CarPlay and Android Auto.

UAE motoring enthusiasts can visit the Dubai Festival City Mall and head to the Jeep stand at Festival Square, to explore the limited-edition and exclusive 2021 Jeep line-up at the Dubai Auto Fest 2021.

Visitors will also be able to avail the Ramadan offers Al-Futtaim’s Trading Enterprises has on the Jeep line up through the Holy Month. Running until the end of May, the exclusive offers on Jeep will give adventure seeking motorists, an opportunity to own their brand-new Jeep SUV for a monthly installment starting from AED 1,391 and a 20 percent down payment.

Customers will also benefit from Trading Enterprises’ hire purchase facility of five years. This offer is coupled with a complimentary service package, up to five-year or 100,000 km warranty, five-year or 100,000 km roadside assistance, in addition to free registration for the first year.


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