Hyundai is making a bold statement at the 2025 SEMA Show by unveiling the much-anticipated IONIQ 9 off-road concept. This innovative all-electric SUV concept is the result of a collaboration with renowned automotive creators, Jeremiah Burton and Zach Jobe, the founders of BigTime. The IONIQ 9 is moving beyond city limits to explore a future where electric vehicles tackle challenging terrains. This rugged concept will be a highlight in SEMA’s Future Tech Studio, a space dedicated to showcasing innovative EV technologies and customization.
The IONIQ 9 Concept’s Aggressive Design
The IONIQ 9 concept’s design speaks directly to the off-road enthusiast. It is fundamentally an aggressive take on the Calligraphy AWD model. BigTime brought their signature style to elevate the vehicle’s adventure-ready appeal. The most noticeable change is the lifted suspension system. This crucial modification grants increased ground clearance, which is essential for navigating obstacles.
Custom Wheels and All-Terrain Tires
To ensure maximum grip on loose surfaces, the concept features unique wheels paired with robust all-terrain tires. This combination offers excellent traction for dirt, mud, and uneven trails. Furthermore, the BigTime team added a custom auxiliary light bar. This rugged accessory dramatically enhances visibility during nighttime off-road excursions. It truly inspires innovation and customization, which are SEMA hallmarks.
BigTime’s Vision for Electric Off-Roading
Jeremiah Burton and Zach Jobe are well-known within the SEMA community for their creative and accessible content. They are celebrated for developing innovative concepts that amplify popular consumer vehicles. Working with Hyundai allowed them to apply their deep knowledge of vehicle modification to the electric segment. Burton commented on how far EVs have come, expressing excitement to put an off-road spin on the IONIQ 9.
New-Tech Meets Vintage Inspiration
The concept draws inspiration from BigTime’s own 1977 vintage cabover, affectionately named “Bud.” This clever fusion of new technology and vintage aesthetics makes the IONIQ 9 stand out in a crowd. Jobe noted that the goal was to make the electric car both fun and functional while still retaining character. This design philosophy aims to inspire a new generation of off-road enthusiasts and customizers.
Performance Foundations of the IONIQ 9
The underlying vehicle is the powerful IONIQ 9 Calligraphy AWD model. This electric SUV delivers exhilarating performance to the road or the trail. The vehicle generates up to 422 horsepower and an impressive 516 lb-ft of torque. This instant and substantial torque delivery is ideal for off-road maneuvers, providing immediate power when needed most. The all-wheel-drive system ensures optimal distribution of this electric power across all four tires.
Summary of the Groundbreaking Concept
The Hyundai IONIQ 9 off-road SEMA concept represents a fascinating bridge between electric mobility and rugged adventure. Co-designed with BigTime, it showcases a bold future for EV customization. With its lifted stance, auxiliary lighting, and aggressive tires, the concept proves an electric SUV can be a capable off-roader. It is a striking example of innovation, set to garner significant attention at the 2025 SEMA Future Tech Studio.
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Source: Hyundai
