In a groundbreaking announcement at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) unveiled an exciting new collaboration between Hot Wheels® and Ferrari. After a 10-year hiatus, the iconic Prancing Horse returns to the world of Hot Wheels with a full range of die-cast cars and collectibles. This eagerly anticipated partnership promises to captivate car enthusiasts, collectors, and Ferrari fans alike.
A Legacy of Excellence and Innovation
Since its inception in 1968, Hot Wheels has collaborated with Ferrari numerous times, producing 26 unique models over the years. Many of these castings have become coveted treasures in the collector’s world. The revival of this partnership not only pays homage to this rich history but also ushers in a new era of creativity and precision.
The upcoming collection will feature a diverse array of Ferrari models, from classic designs to the brand’s most advanced road and racing cars. Fans can expect limited-edition models, remote-controlled (RC) vehicles, and 1:64 scale die-casts, all crafted with the meticulous attention to detail that Hot Wheels is renowned for.
A Dedicated Platform for Collectors
The first product drop is set for summer 2025, with additional releases planned throughout the year and beyond. Collectors in the UK will benefit from exclusive access to the Ferrari collection via the newly launched Mattel Creations UK platform. This localized platform offers premium, limited-edition collectibles with perks such as next-day delivery, seamless returns, and an immersive experience tailored to fans.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while creating something extra-special for collectors to appreciate,” said Roberto Stanichi, Executive Vice President of Hot Wheels and Head of Vehicles & Building Sets at Mattel.
Ferrari’s Unmatched Pedigree
Ferrari’s storied history as a luxury car manufacturer and racing icon makes this collaboration all the more significant. With over 5,000 race victories, including 16 Constructors’ Championships and 15 Drivers’ Championships in Formula 1, Ferrari has solidified its status as a global symbol of speed, innovation, and prestige.
This partnership with Hot Wheels offers fans an opportunity to own miniature versions of Ferrari’s most celebrated cars—vehicles that represent the pinnacle of automotive design and performance.
Looking Ahead
The Ferrari collection marks a new chapter in the partnership between these two iconic brands. Hot Wheels’ unparalleled craftsmanship combined with Ferrari’s legendary status ensures a product lineup that will delight enthusiasts and collectors alike.
As the initial release approaches, anticipation continues to build for what promises to be a monumental series of product launches. With exclusive models, premium collectibles, and a legacy of excellence, this collaboration is set to redefine the boundaries of die-cast artistry.
