The custom ’63 Cadillac Convertible built for Häagen-Dazs has found a new home. This unique machine now joins The Vault collection at the renowned Petersen Automotive Museum. Originally designed for a consumer activation during the brand’s big game debut, it stands as remarkable automotive artistry. Visitors to The Vault will now have the opportunity to view the Cadillac up close.
Customization by West Coast Customs
The custom work was completed in collaboration with the world-renowned team at West Coast Customs. They meticulously reimagined the car as the “ultimate ice cream vehicle”. This blend of automotive innovation and iconic design is stunning. Rachel Jaiven, head of Häagen-Dazs® marketing, emphasized the car’s celebration of creativity and craftsmanship.
Design Details and Features
The Häagen-Dazs 1963 Cadillac Convertible boasts a distinctive finish. It features a rich burgundy candy paint complemented by cream trim. A fully functioning freezer is installed in the trunk. Furthermore, the custom features include a built-in LED light show. An event-quality sound system and bespoke interior details enhance the experience.
Bespoke Interior Touches
The interior features high-quality, bespoke details throughout the cabin. These include specially embroidered upholstery. A custom cone-holder armrest is also integrated into the design. These features reflect the brand’s belief that every detail should be savored.
Joining the Petersen Museum
The Cadillac will be on display in The Vault for the next year. The Vault is home to more than 300 rare and historic automobiles. Terry L. Karges, executive director of the Petersen Museum, expressed his honor in adding the car to their collection. The donation helps the museum continue its mission of preservation.
Legacy and Educational Impact
Following its year-long display, the custom Cadillac will be auctioned. Proceeds from the sale will be directed toward Petersen’s education initiatives. Funds will help expand access to hands-on opportunities. This includes sponsoring museum visits for underserved students. The effort aims to inspire the next generation of creators.
Häagen-Dazs 1963 Cadillac Convertible Power and Specs
The Häagen-Dazs 1963 Cadillac Convertible maintains the reliable V8 engine and Automatic transmission of the original car. The performance emphasis, however, is on the fully functioning freezer in the trunk. This custom build provides a unique blend of classic American luxury and innovative brand activation. It beautifully blends high-end automotive work with commercial artistry.
Preserving a Cultural Icon
This partnership highlights the role of collaboration in preserving unique creations. The donation ensures the Häagen-Dazs 1963 Cadillac Convertible can be experienced by wide audiences. It extends the brand’s tradition of artistry beyond the ice cream aisle. This one-of-a-kind custom car is a piece of cultural and automotive history.
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Source: The Petersen Automotive Museum
