The Genesis GV60 Mountain Intervention Vehicle (MIV) Concept was unveiled at the 2025 World Economic Forum (WEF) in Davos, Switzerland, showcasing Genesis’ commitment to innovation and purpose-driven design. This groundbreaking concept vehicle redefines rescue support by merging luxury, technology, and exceptional off-road capability.
A Vision for Rugged Rescue
Designed for rescue missions in extreme terrains and adverse weather conditions, the Genesis GV60 MIV Concept is more than just a premium compact SUV. It embodies Genesis’ dedication to occupant safety and mission-focused functionality, seamlessly integrating cutting-edge technology and eco-conscious engineering.
Inspired by Purpose
The GV60 MIV draws inspiration from small unit support vehicles (SUSVs), translating their utilitarian design ethos into a luxurious and capable package. Based on the Genesis GV60 platform, this concept vehicle is tailored for off-road excellence while maintaining the brand’s hallmark elegance. Its silent powertrain minimizes noise pollution, ensuring that the vehicle is both environmentally friendly and suitable for sensitive rescue operations.
Unmatched Off-Road Capability
Equipped with snow tracks, the GV60 MIV Concept is prepared to tackle the most challenging mountain environments. Whether navigating icy trails or steep inclines, this innovative design ensures reliable performance. The vehicle’s extended carbon fiber wheel arches protect bystanders and passengers while shielding the body from damage, underscoring Genesis’ attention to safety and durability.
Interior Built for Action
The interior of the GV60 MIV is a command center for rescue operations. Upgraded sports seats provide comfort and stability for occupants, even in the harshest conditions. Emergency communication systems, medical supplies, and warning equipment are thoughtfully integrated, ensuring readiness for any situation. Each accessory is selected for its quality and resilience, reflecting the vehicle’s mission-driven purpose.
Enhanced Utility
To maximize functionality, the GV60 MIV Concept features a custom heavy-duty roof rack designed to accommodate essential rescue equipment. The rear hatchback area is outfitted with modular attachment points, offering flexible storage solutions for tools and gear. These thoughtful additions enhance the vehicle’s practicality without compromising its sleek design.
Eco-Friendly Power Solutions
A standout feature of the GV60 MIV Concept is its vehicle-to-load (V2L) system, which allows the car to power auxiliary devices in remote locations. This capability is invaluable during rescue missions, providing critical energy for equipment in areas where power is unavailable.
A Bold Statement
Genesis Chief Creative Officer Luc Donckerwolke emphasized the brand’s dedication to blending luxury and functionality. “Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive, and distinctly Korean. The GV60 MIV Concept expands this vision of comfort and care,” he said. The MIV Concept is a bold testament to Genesis’ forward-thinking approach to mobility and innovation.
Specifications at a Glance:
- Base Model: Genesis GV60 Premium Compact SUV
- Powertrain: Silent, eco-friendly electric motor
- Off-Road Enhancements: Snow tracks, extended carbon fiber wheel arches
- Interior Features: Sports seats, emergency communication systems, medical supplies
- Utility Additions: Heavy-duty roof rack, modular rear storage attachments
- Special Features: Vehicle-to-load (V2L) power system for auxiliary devices
The Genesis GV60 MIV Concept is a bold leap forward in combining luxury, safety, and rugged performance, proving that Genesis is not just redefining luxury SUVs but also reshaping their purpose.
Source: Genesis
This article was crafted with assistance from Chatgpt
