Ferrari is proud to announce that the Ferrari Purosangue has been awarded the prestigious Compasso d’Oro, one of the most coveted accolades in industrial design. The award ceremony took place this evening in Milan, with Ferrari’s Chief Design Officer, Flavio Manzoni, accepting the honor on behalf of the company.
Compasso d’Oro: A Benchmark in Design Excellence
The Compasso d’Oro was established in 1954 by the ADI (Italian Association for Industrial Design) and is awarded biennially. A preselection by the ADI’s Permanent Design Observatory, consisting of experts, designers, critics, historians, and specialized journalists, determines the recipients. The Purosangue is the fourth Ferrari to receive this honor, following the F12berlinetta in 2014, the FXX K in 2016, and the Monza SP1 in 2020.
The ADI jurors selected the Purosangue for its “fusion of technology combined with courageous typological innovation that goes beyond the conventional categories of Gran Turismo, representing a tangible step forward in a mature sector amid global competition.”
FERRARI PUROSANGUE: Redefining the Gran Turismo Segment
The Ferrari Purosangue has created a new segment, opening unprecedented frontiers for the Prancing Horse. Its modern architecture makes it a versatile car, combining unparalleled comfort with Ferrari’s signature performance and driving pleasure. The name “Purosangue” (meaning thoroughbred) perfectly describes the car’s sleek, athletic exterior and luxurious, roomy interior.
Key Features:
- Performance and Comfort: The Purosangue melds Ferrari’s renowned performance with exceptional comfort, setting a new benchmark in the market.
- Innovative Design: Its design features a sleek, athletic exterior that stands out among other four-door, four-seater cars.
- Luxurious Interior: The impeccably appointed cabin offers sublime comfort for all four occupants, making it Ferrari’s first full four-seater that does not compromise on driving pleasure.
A Landmark Achievement
Winning the Compasso d’Oro is a significant achievement for Ferrari, highlighting the Purosangue’s innovative design and technological excellence. This award not only celebrates the car’s aesthetic and functional qualities but also underscores Ferrari’s commitment to pushing the boundaries of automotive design.
The Ferrari Purosangue’s recognition by the ADI affirms its status as a groundbreaking model in the automotive industry, blending cutting-edge technology with unparalleled luxury and performance.
Source: Ferrari North Europe
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