The Ferrari Luce name takes precedence as Ferrari officially introduces the identity of its upcoming full-electric sports car. Revealed in San Francisco, the announcement defines a new naming strategy and philosophical direction, with interior design offering supporting insight rather than a full vehicle reveal.
Luce as a Statement, Not a Specification
Luce, meaning light or illumination in Italian, is intended to express an idea rather than describe a technology. Ferrari positions the name as a symbol of clarity, intent, and direction, framing electrification as a means to serve emotion and performance.
This approach marks a shift in how Ferrari defines future models, moving beyond technical labels toward names that communicate vision. Luce establishes the conceptual foundation before form, figures, or exterior design are disclosed.
A New Naming Strategy for Ferrari
Ferrari confirms that Luce introduces a broader naming strategy for a significant new addition to the range. The name reflects continuity with Ferrari’s heritage while allowing space for innovation and reinterpretation.
Rather than signalling a break from the past, Luce positions itself as an evolution. It connects Ferrari’s racing identity with contemporary design thinking and emerging electric realities.
Interior Design as Supporting Evidence
The interior and interface preview provides a tangible expression of the Luce philosophy. The cabin is conceived as a single, rational volume, prioritising focus, calmness, and intuitive interaction.
Physical controls coexist with digital displays, organised clearly around inputs and outputs. Hardware and software were developed together, reinforcing Ferrari’s intent to preserve engagement through tactility and precision.
Collaboration With LoveFrom
The Luce project was developed in collaboration with LoveFrom, the creative collective founded by Sir Jony Ive and Marc Newson. The partnership reflects Ferrari’s desire to rethink interaction and materiality from first principles.
Working alongside Ferrari’s Styling Centre led by Flavio Manzoni, the design evolved within real-world production and homologation constraints, ensuring authenticity rather than conceptual abstraction.
Materials and Manufacturing Approach
Material choices emphasise durability, integrity, and refinement. Aluminium plays a central role, using 100-percent recycled alloy precision-machined from solid billets through advanced CNC processes.
The aluminium is anodised to create a refined micro-texture with lasting colour depth. Displays are formed from precision-milled Corning Fusion5 glass, selected for clarity and resistance.
Technology and Performance Context
Ferrari previously unveiled the Luce’s electric technology in Maranello during October 2025, confirming that performance remains central to the project. Full specifications have yet to be disclosed.
The interior preview underlines Ferrari’s focus on control responsiveness and driver involvement, reinforcing that electrification does not dilute the driving experience.
What Comes Next
The Ferrari Luce name and interior preview represent the second stage of a three-phase introduction. The final phase, including the exterior reveal, will take place in Italy in May 2026.
By leading with a name and philosophy, Ferrari defines its electric future on its own terms. Luce is presented not as a conclusion, but as a starting point.
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Source: Ferrari
