CUPRA has reached the milestone of producing one million vehicles, with the iconic Formentor e-HYBRID marking this achievement. The brand has grown rapidly over seven years, becoming one of Europe’s fastest-growing automotive names.
The Iconic Formentor
The millionth car is a CUPRA Formentor e-HYBRID in Magnetic Tech matt. It showcases the new design language with a shark-nose front end, triangular Matrix LED, and integrated rear CUPRA logo.
Interior and Technology
The cabin features redesigned center console, dashboard, door panels, and upholstery. The plug-in hybrid powertrain delivers 272 PS and 420 Nm of torque, pairing performance with efficiency.
Seven Models, One Mission
CUPRA’s portfolio includes the Ateca, Leon, Formentor, Born, Tavascan, Terramar, and upcoming Raval. Each model emphasizes expressive design and performance-led engineering.
Electrification Drive
The Martorell factory is leading CUPRA’s electrification, preparing to produce the Raval and Volkswagen ID. Polo from 2026. Investments include a €300 million battery assembly plant.
Celebrating the People Behind CUPRA
Employees will raffle the milestone Formentor e-HYBRID for three years, highlighting the brand’s appreciation for its teams. This vehicle will later join CUPRA’s historic collection.
Global Growth and Expansion
CUPRA has opened 12 City Garages worldwide, with new locations in Vienna and Manchester. The brand aims to enter the Middle East and other high-potential markets to strengthen its global presence.
Performance and Electrification
The Formentor e-HYBRID combines a 1.5 TSI petrol engine and electric motor with a 19.7 kWh battery. It delivers 272 PS, enabling swift acceleration while supporting sustainable driving goals.
Summary
The CUPRA One Million Milestone celebrates rapid growth, design innovation, and electrification. With the Formentor e-HYBRID leading the way, the brand solidifies its position in Europe and prepares for global expansion.
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Source: Cupra
