Goodyear, one of the world’s leading tire manufacturers, is undertaking key renewable energy transformation steps in its manufacturing plants. Goodyear has installed a solar wall on its plant in Adapazarı for taking an important step towards its sustainability efforts. The project will help reduce the environmental footprint of the plant in addition to adding flexibility … Read more
Ford and its Team Fordzilla esports team have joined with Next Level Racing® to bring a touch of Ford’s racing heritage to home gaming with the new GTElite Ford GT Edition cockpit and ES1 Seat Ford GT Edition. Available separately, the blue anodised frame of the cockpit features laser etched Ford branding and provides highly … Read more
Bentley Motors and The Macallan have today revealed the ground-breaking design of The Macallan Horizon – the first limited edition single malt whisky being created by the brand collaboration. Reflecting the sustainability core that’s at the heart of the partnership together with a joint purpose of innovation, the prototype of The Macallan Horizon fuses traditional … Read more
Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM™, has commenced a virtual journey that starts from the Moon, crosses Space and continues in iconic locations across the world. In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that the traveller … Read more
Automobili Lamborghini announces the debut of the Countach LPI 800-4 in the world of video games in Asphalt 9: Legends. The virtual version of the super sports car arrives today on the simulation platform developed by Gameloft for brands. To celebrate the V12’s debut, Gameloft has created a competition dedicated to the Countach LPI 800-4, … Read more
INFINITI is a brand born to challenge conventions – and conventions come in all shapes and sizes. Be it big, like daring to create a new automotive segment with the FX crossover, or not-so-big, like dreaming up a new emoji to better express the car for today’s smartphone and mobile device users. With the automotive … Read more
In the build up to this weekend’s British Grand Prix, Smartech Retail Group unveils a glimpse into the future of experiential retail as it opens its doors to a permanent Formula One destination called ‘The Track by Smartech’ at Selfridges, London. Formula 1 was the fastest growing sport last year, and the 55 sqm concept … Read more
According to the latest data on Statista, China has a total of 1.15 million publicly available EV charging stations. This figure accounts for 65% of all public charging stations available worldwide. Of China’s total figure, 677,000 stations are slow-charging ones, while 470,000 are fast-charging stations. Thus, 41% of stations in China have the fast-charging capability. … Read more
The first ever Lotus NFT Collection is called 01L and the registration process for customers is now live online at nft.lotuscars.com NFTs, or non-fungible tokens, are assets which exist exclusively in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called … Read more
Bentley Motors, the world’s most sought-after luxury car brand, is announcing its first venture into the NFT marketplace with a one-time NFT drop on the carbon-neutral Polygon network, scheduled for September 2022 and limited to just 208 pieces. 208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the … Read more