Hyundai INSTEROID Joins Japanese Drift Master’s Roster

Hyundai Motor is debuting its cutting-edge electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master, redefining how mobility and gaming intersect. This collaboration with Gaming Factory marks INSTEROID as the game’s first electric model, connecting Hyundai with digital-native audiences in an immersive, high-performance way.

A New Chapter Begins: Bugatti’s First Showroom in Mainland China

Bugatti opens its first dedicated showroom in Shanghai, marking a historic entry into mainland China and reinforcing its presence in a region with deep admiration for the brand’s craftsmanship. The new Bugatti Shanghai Showroom merges innovation, heritage, and design, offering clients a refined destination to experience the marque’s timeless artistry.

Crafted in a Mercedes: Luxury Meets Music Creation

Mercedes-Benz introduces “Crafted in a Mercedes,” transforming luxury vehicles into mobile Dolby Atmos sound studios for professional music production on the move. In collaboration with Universal Music Group and Dolby, this concept merges mobility, innovation, and creativity, allowing artists to mix and produce tracks directly from the comfort of a Mercedes-Maybach.