A New Chapter Begins: Bugatti’s First Showroom in Mainland China

Bugatti opens its first dedicated showroom in Shanghai, marking a historic entry into mainland China and reinforcing its presence in a region with deep admiration for the brand’s craftsmanship. The new Bugatti Shanghai Showroom merges innovation, heritage, and design, offering clients a refined destination to experience the marque’s timeless artistry.

Crafted in a Mercedes: Luxury Meets Music Creation

Mercedes-Benz introduces “Crafted in a Mercedes,” transforming luxury vehicles into mobile Dolby Atmos sound studios for professional music production on the move. In collaboration with Universal Music Group and Dolby, this concept merges mobility, innovation, and creativity, allowing artists to mix and produce tracks directly from the comfort of a Mercedes-Maybach.

Willow Springs Reimagined: Cars, Stars, and Thrills

Willow Springs Reimagined attracted 5,000 fans with star drivers, rare cars, and exciting on-track demonstrations. Highlights included Ken Block’s Hoonitruck, all-star races with Jimmie Johnson, and displays from Singer, Czinger, and more. Proceeds supported local charities.

Tuscany in Motion: The Lamborghini Way

Lamborghini’s Esperienza Giro Toscana 2025 blends performance and culture in an unforgettable Italian road adventure. From Siena to Chianti and Montepulciano, supercar owners explored 500 km of Tuscany’s finest roads, wine estates, and Michelin-starred dining in true Lamborghini fashion.

3,867 Miles of Racing DNA: McLaren’s States of Endurance Road Trip Across the US

The McLaren States of Endurance Road Trip spanned 3,867 miles across eight US states, celebrating 30 years since the brand’s iconic 1995 Le Mans victory. Three supercars—the 750S Coupe & Spider and Artura Spider—were driven by pro racers, making fan-focused stops at retailers from Monterey to Miami, showcasing McLaren’s racing DNA.