A New Chapter Begins: Bugatti’s First Showroom in Mainland China

Bugatti opens its first dedicated showroom in Shanghai, marking a historic entry into mainland China and reinforcing its presence in a region with deep admiration for the brand’s craftsmanship. The new Bugatti Shanghai Showroom merges innovation, heritage, and design, offering clients a refined destination to experience the marque’s timeless artistry.

Crafted in a Mercedes: Luxury Meets Music Creation

Mercedes-Benz introduces “Crafted in a Mercedes,” transforming luxury vehicles into mobile Dolby Atmos sound studios for professional music production on the move. In collaboration with Universal Music Group and Dolby, this concept merges mobility, innovation, and creativity, allowing artists to mix and produce tracks directly from the comfort of a Mercedes-Maybach.

Willow Springs Reimagined: Cars, Stars, and Thrills

Willow Springs Reimagined attracted 5,000 fans with star drivers, rare cars, and exciting on-track demonstrations. Highlights included Ken Block’s Hoonitruck, all-star races with Jimmie Johnson, and displays from Singer, Czinger, and more. Proceeds supported local charities.