Hyundai INSTEROID Joins Japanese Drift Master’s Roster

Hyundai Motor is debuting its cutting-edge electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master, redefining how mobility and gaming intersect. This collaboration with Gaming Factory marks INSTEROID as the game’s first electric model, connecting Hyundai with digital-native audiences in an immersive, high-performance way.