Ever since the introduction of the trailblazing Veyron in 2005, customers in Saudi Arabia have been drawn to Bugatti – seduced by its performance, luxury and exclusivity. The Kingdom has grown – as Bugatti has evolved – into one of the largest markets for the world’s most exclusive hyper sports cars. Today, in partnership with … Read more
For off-road enthusiasts in the Middle East who crave soul-stirring, legendary off-road capability and a new level of on-road performance, the Jeep® brand has now launched the mighty V8-powered Jeep Wrangler Rubicon 392. In tandem with the launch, the brand kicked off #RewildYourself, a 360 campaign that will continue into 2022 with a 360-degree approach … Read more
Four years after its launch, the ŠKODA KAROQ gets an update: the Czech carmaker has refreshed its second SUV model range to ensure its continued success. In addition to an even more refined design language, the update brings sustainable materials, new technology and more efficient engines from the current EVO generation to the compact SUV. … Read more
At Art Basel’s 2021 Miami Beach show, BMW M has presented an expressive new vehicle concept on the global stage for the first time. The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of next year. At … Read more
Genesis has officially revealed exterior images of the G90, a full model change version of the brand’s flagship luxury sedan. This is the first full model change following the facelift model in 2018. The name ‘G90’ follows the brand’s naming scheme, combining the letter ‘G’ for Genesis and the number ‘90’ indicating that it is … Read more
Lincoln Middle East continues its impressive sales pace through 2021, with the luxury brand having had its best year-to-date since 2015. In July, new Lincoln sales increased by 41% compared to the same period last year, with August and September experiencing a 40% and 31% increase, respectively. Sami Malkawi, Managing Director, Lincoln Middle East says the … Read more
Beauty is in the eye of the beholder, but some say striking design is timeless. Whether it’s the balance of shape, application of color or even placement of a single line, the mastery of design elevates and creates an instant bond with the viewer. The all-new Nissan Ariya electric vehicle took inspiration from Japanese artisans … Read more
Earlier this year, Nissan Motor Co., Ltd. launched an innovative program focused on brain function and anatomy research, training and development for its Formula E drivers Sebastien Buemi and Maximilian Guenther. The program, called Nissan Brain to Performance, uses advanced brain imaging and analysis to determine the anatomical specifics of high performance, professional drivers. The … Read more
Nissan announces stellar half-yearly sales results registering a staggering 46.3% increase in sales across the Gulf* during the first six months (April 2021 – September 2021) of the company’s 2021 Fiscal Year (FY21) as compared to the same period last year. These results were supported by steady performance of Nissan’s strong SUV line-up including the … Read more
Nissan, with their Formula E racing driver Sebastien Buemi, lit up the midnight streets of Manchester with a specially modified Formula E race car in a dazzling driving stunt designed to demonstrate the thrill drivers feel behind the wheel of Nissan all-electric vehicles. The film, called Electrify the City, sees Buemi pilot his Formula E … Read more