A New Dawn for the Iconic BMW ALPINA Brand Emblem

The new BMW ALPINA brand emblem reinterprets the classic throttle body and crankshaft for a modern era. As a standalone brand under the BMW Group, it offers supreme ride comfort and high performance. Explore the future of this iconic partnership and its refined new identity.

New Third Party Apps Join the Audi Application Store Portfolio

The Audi Application Store is expanding its digital ecosystem by integrating EasyPark and ryd directly into the MMI infotainment system. This update allows drivers to handle parking, fueling, and EV charging payments contactlessly, providing a seamless and highly efficient premium experience across Europe.

2026 Suzuki Across Debuts New Digital Cockpit

The 2026 Suzuki Across introduces a next-generation plug-in hybrid system with longer electric range and E-Four AWD. With bold SUV styling, a digital cockpit, and advanced safety systems, it blends efficiency, power, and everyday versatility in a refined package.