BMW at Goodwood Festival 2025 is a celebration of everything the brand stands for, performance, innovation, and legacy. Across four incredible days, BMW brings its philosophy of The Ultimate Driving Machine to life, captivating fans with UK premieres, powerful cars, and immersive experiences.
BMW Vision Concepts Lead the Innovation Charge
The BMW Vision Driving Experience made its dramatic UK debut with an electric twist, quite literally. Designed to test next-generation driving dynamics, this high-performance prototype showcases the upcoming Heart of Joy system that will power the Neue Klasse lineup. It delivers up to 18,000 Nm of torque and proved its agility with a hill climb display at Goodwood.
Alongside it, the BMW Vision Neue Klasse X also broke cover. It introduces BMW’s new design language for SAVs and previews the future BMW iX3. Meanwhile, the Vision Neue Klasse saloon reinforced the brand’s commitment to a cleaner, smarter driving future, blending bold minimalism with high-tech innovation.
The Ultimate Performance: BMW M2 CS and More
Making its first UK appearance, the all-new BMW M2 CS stole the spotlight with raw driving excitement. This special edition M car features enhanced performance, improved handling, and signature CS attitude. Thundering up the hill, it reminded everyone what the M badge truly means.
It was joined by the debuting BMW M3 CS Touring, delivering performance and practicality in equal measure. From the latest XM Label to the upcoming M5 Touring, the full BMW M lineup delivered thrills both on the hill and on display.
Power Specs and Performance in Focus
BMW’s new M2 CS arrives with a punch. Its turbocharged inline-six engine offers blistering performance, sharp responses, and track-focused handling. The hill climb showcased its true nature, responsive, fast, and fiercely precise.
The BMW Motorrad Concept RR, piloted by CEO Markus Flasch, represented two-wheeled innovation, while the BMW G 310 R and a range of M motorcycles completed the ultimate performance playground.
Celebrating BMW Heritage in Style
Goodwood wouldn’t be complete without a nod to BMW’s rich history. Celebrating 50 years of the iconic 3 Series, BMW brought all seven generations to the hill in a parade of progress. Classic racers like the 320 Group 5, E36 touring car, and E46 M3 GTR returned to action with legendary drivers behind the wheel.
BMW also honored 75 years of Formula 1 with appearances from the 1983 championship-winning Brabham BMW BT 52 Turbo. On two wheels, the 1985 Paris-Dakar-winning BMW R 80 G/S added adventure heritage to the mix.
Ultimate Luxury: BMW Concept Speedtop Revealed
Luxury lovers had a treat in the form of the BMW Concept Speedtop, a sleek, low-profile shooting brake limited to just 70 units. Displayed in the BMW Individual Lounge, it stood alongside the flagship BMW i7 M70 xDrive, highlighting the brand’s attention to bespoke craftsmanship and design.
Fans could interact with the BMW Individual Configurator, crafting their dream cars on-site. Meanwhile, the Sounds and Stories studio hosted live talks with racing legends and automotive personalities, adding another layer to the BMW experience.
Summary
BMW at Goodwood Festival 2025 delivered on every front, showcasing future tech, raw performance, deep-rooted heritage, and unmatched luxury. Whether roaring up the hill or standing still in quiet confidence, every car told a story of passion, precision, and progress.
Disclaimer: Some vehicles and concepts shown at the event may not be available for production or sale in all markets.
Source: BMW
