Bentley Motors showcased its craftsmanship and commitment to luxury personalization at Auto China 2024 with a lineup of bespoke models crafted by its personal commissioning division, Mulliner.
The star of the show was the one-of-a-kind Continental GTC S, designed exclusively for the Chinese market and already sold. Alongside it, the exceptional Mulliner Coachbuilt project, the Bentley Batur, debuted in China with a fresh Gloss Aquamarine exterior, reflecting its inspiration from the beautiful Lake Batur. This limited-edition, two-seat grand tourer represents the most potent Bentley ever, marked by a minimalist design language that hints at the future style of Bentley models.
Bentley’s luxury flagship, the Bentayga EWB Mulliner, and the Flying Spur Azure Hybrid were also on display, showcasing stunning bespoke features and demonstrating Bentley’s ultimate luxury personalization.
Kim Airey, Managing Director of Bentley Motors Chinese Mainland, Hong Kong, and Macao, highlighted the increasing demand for Bentley’s personal commissioning services in China, with twice as many customers now opting for Mulliner’s services compared to two years ago. To cater to this growing desire for unique commissions, Bentley announced plans for China-exclusive personalized collections co-created with Mulliner for 2024. These limited collections draw inspiration from Chinese culture, including the Koi Carp Collection, the Landscapes Collection, and the Ru Yi Collection.
Mulliner’s dedication to crafting truly individual Bentleys was further emphasized with the unveiling of the latest bespoke masterpiece, a Continental GT Convertible S. Inspired by the exhilarating sport of surfing, the design features a Snow Quartz exterior and a Light Celeste interior, perfectly capturing the young spirit and aspirations of Chinese customers.
The Bentayga EWB Mulliner displayed at the event offers unparalleled cabin space, more than any comparable luxury SUV, and showcases Mulliner’s bespoke enhancements, making every journey an occasion to be savored. Customers have the option to choose from eight curated three-color combinations or create their own Mulliner Bespoke Interior, offering nearly 4,000 tri-tone interior color combinations.
Ansar Ali, Mulliner and Motorsport Director at Bentley Motors, expressed his excitement about the growing interest in luxury personalization, with a 43% rise in 2023 alone. He emphasized that the discerning Chinese customers continue to inspire Bentley to push boundaries and explore new opportunities in the market.
In line with its commitment to “In China, for China”, Bentley also unveiled a new brand campaign, “Excitement by Ni”, highlighting its dedication to innovation and enriching people’s lives in China through intelligent, electric-driven innovations.
Overall, Bentley’s showcase at Auto China 2024 reaffirms its position as the epitome of contemporary luxury mobility and lifestyle, offering customers in China unparalleled personalization and a truly extraordinary driving experience.
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