BMW Group Acquires The ALPINA Brand
The BMW Group welcomes a new addition to its portfolio, as the ALPINA brand becomes part of the company. The BMW Group will secure the rights to the ALPINA brand Read More >>
Author Archives: Official PR
Peterhansel Claims Record Victory In Abu Dhabi Desert Challenge
Stephane Peterhansel underlined his place in the record books of the Abu Dhabi Desert Challenge with an assured drive to victory today as Sam Sunderland saved his best until last Read More >>
BMW IX5 Hydrogen In Final Winter Testing Close To The Arctic Circle
The BMW iX5 Hydrogen is currently undergoing a demanding programme of testing in extremely challenging weather conditions. It is all part of final winter testing for the car on public Read More >>
Ford To Make 50% Of Its Car Sales Electric By 2030
Ford intends to make 50% of its annual vehicle sales electric by 2030. That has come out in a recent tradingplatforms.com data presentation. This year, the company will pump $5 Read More >>
Citroën Pays Tribute To Its Iconic Grand Tourers
C5X – heir to Citroën’s long line of grand tourers The C5 X is being unveiled to the public for the first time. The latest worthy addition to the Brand’s Read More >>
Emotional First Victory In The Desert: Audi RS Q E-Tron Wins In Abu Dhabi
Audi has once again made history in motorsport with technical innovation: Following its debut with four stage victories at the Dakar Rally in January, the Audi RS Q e-tron now Read More >>
Ford F-150 – The Most Advanced Engine Lineup Ever And Best-In-Class Ability And Fuel Economy
The legendary brawn, durability, and longevity of the Ford F-150 is available in the Middle East with five trims – from XL to Limited – three cabs, two standard box Read More >>
The All-New Volkswagen ID Buzz (2023)
Volkswagen Passenger Cars and Volkswagen Commercial Vehicles have given the new ID. Buzz and ID. Buzz Cargo their world premiere in Hamburg. With Europe’s first all-electric bus and transporter range, Read More >>
GMC Middle East Joins Forces With Emirati Motocross Champion, Mohammed Al Balooshi, For The Third Year
GMC Middle East proudly announced the renewal of Mohammed Al Balooshi’s Brand Ambassadorship, following two impactful years of working together. The partnership kicked-off at the start of the year, with Read More >>
Why An Audi Drives Like An Audi: The Audi DNA In The Driving Characteristics
It’s a feeling most people recognize immediately: This is an Audi! The driving experience is unmistakable, a harmonious balance of driving dynamics and ride comfort. Decisive, in this respect, is Read More >>
Dhabi Desert Challenge – Peterhansel Edges Towards New Place In Record Books As Pressure Builds On Sunderland
The Abu Dhabi Desert Challenge has produced many final day dramas down the years, and another thrilling climax is assured as the rally returns from the spectacular Al Dhafra dunes Read More >>
Hyundai Motor Accelerates Electrification Strategy
Hyundai Motor Company today unveiled a strategic roadmap to accelerate its electrification ambition as it pursues sustainable progress for the company. President and CEO Jaehoon Chang and other executives presented Read More >>
BMW MANHART MHX7 650
Pure luxury in SUV guise – that’s probably the best way to describe the BMW X7 (G07). And in the top version, the M50i, the XL SUV weighing 2.5 tonnes Read More >>
The All-New Mazda CX60 (2023)
The all-new Mazda CX-60 PHEV1 introduces the company’s first plug-in full hybrid technology to the European SUV market. The most important model it has introduced for over a decade, Mazda’s new Read More >>
Ginetta Expands In North America With The Inaugural Ginetta Challenge
British motorsport brand Ginetta has announced the inaugural North American Ginetta Challenge only eleven months after its expansion into the USA. Ginetta has continued and accelerated its commitment to Read More >>
Peterhansel Stays On Record Course As Sunderland Rises In Abu Dhabi Desert Challenge
Two familiar names lead the way in the Abu Dhabi Desert Challenge after a third day of intense rivalry between the world’s top drivers and riders among the spectacular Al Read More >>
New Official FIA Safety Car And Medical Car From Mercedes-AMG For Formula 1 (2022)
Mercedes-AMG GT Black Series and GT 63 S 4MATIC+ new Official Cars for the 2022 F1® season Affalterbach. When the season starts on 18-20 March with the FORMULA 1 GULF Read More >>
Incredibly Rare Ex-Renault Uk Heritage Collection Up For Auction
A remarkable assembly of modern classic Renaults are now being offered to enthusiasts around the world as part of an exciting collection sale. Hosted by specialist automotive marketplace Collecting Cars, Read More >>
Formula 1 Team Haas Is One Of The Most Impacted By Russia-Ukraine Crisis, Says GlobalData
Following the news that Formula 1 (F1) has removed Sochi from its racing calendar and Haas has terminated its title sponsorship with Uralkali; Jake Kemp, Sport Analyst at GlobalData, a Read More >>
BMW 8-Series At Amelia Island Concours d’Elegance
The most beautiful, exclusive and fastest vehicles of their respective eras are traditionally assembled at the Amelia Island Concours d’Elegance. This year, the renowned classic car show in the north-east Read More >>