Official PR 
Toyota has deep off-roading roots with trucks and SUVs known for rugged reliability, so it was no surprise when the company decided to create the TRD Sport Trailer concept – an inspiring “base camp” for overlanding explorers accustomed to off-road adventure in their backwoods and a tow-ready Toyota pickup or SUV. Originally unveiled last year as … Read more
The Toyota Tacoma has led the competitive mid-size pickup truck market in sales for 16 straight years thanks in large part to its durability and impressive off-road prowess. So when Toyota collaborated with Kurt Williams, owner and founder of Cruiser Outfitters in Murray, Utah, to build its vision of a highly capable yet approachable overlanding rig, they naturally … Read more
Downsizing’s popularity created the tiny house craze, and Toyota combines downsizing and outdoor adventure with its Tacozilla Tacoma Camper¹, a backwoods overlanding-ready “micro-house” rig that pays tribute to Toyota campers from the ’70s and ’80s. Based on a Toyota Tacoma TRD Sport pickup, Tacozilla debuts today in Toyota’s 2021 Specialty Equipment Market Association (SEMA) Show … Read more
Ford previewed the future of electrified custom vehicles with the reveal of the all-electric F-100 Eluminator concept – a zero-tailpipe-emissions demonstration truck powered by the all-new Ford Performance Parts Eluminator electric crate motor that customers can now buy online. Based on a heritage 1978 F-100 pickup, the F-100 Eluminator concept features all-wheel drive via two … Read more
The GR Supra Heritage Edition, which debuted at the 2019 Specialty Equipment Market Association (SEMA) Show, returns to the show floor along with its companion car, the GR Supra Sport Top. Both are located in Central Hall, Booth No. 24800 and are expected to be fan favorites once again. “The original MKIV Supra is considered … Read more
The all-new, third-generation 2022 Toyota Tundra – designed, engineered and assembled in the United States – is the toughest, most capable, most advanced Tundra ever. To prove it, the Toyota Racing Development (TRD) team decided the ideal way to showcase its “Born from Invincible” off-road heritage was to feature it as a chase support vehicle. The result … Read more
Toyota, long known for its deep off-roading truck and SUV roots, today showed off the all-new, third-generation 2022 Tundra full-size pickup with a bevy of accessories that will be offered in dealerships across the country after the truck goes on sale, including a new 3-inch lift kit. On display at the 2021 Specialty Equipment Market … Read more
In just 10 weeks, BDS, makers of extreme duty suspension, have completely overhauled a bone stock 2 door Ford Bronco Black Diamond Edition into a mission-ready “half-cab” Bronco pickup. Built with a backwoods fire/rescue theme, the ultra-capable Bronco is designed to help a fire chief or command-lead get on-site quickly. The goal is to assess … Read more
The Built Wild™ Bronco® brand makes its live debut at the annual SEMA Show Nov. 2-5 in Las Vegas, showcasing a diverse lineup of personalized two- and four-door Bronco and Bronco Sport SUVs for everything under the sun, from winter fun to rocky desert trails. Ford will show off four custom Broncos and two Bronco Sport SUVs … Read more
Saudi Arabia’s top driver Yazeed Al Rajhi and new FIM world bikes champion Matthias Walkner have both set their sights on a maiden victory in the Abu Dhabi Desert Challenge when the event marks its 30th anniversary next week. Partnered by British co-driver Michael Orr in a Toyota Hilux Overdrive, Al Rajhi is aiming for … Read more