Official PR 
While trends in recent decades have been towards adding “more” in car interiors – more buttons, more features, more elements – Ford is taking a reductive approach, using human-centric design to declutter their vehicle interiors and create a holistic space. The evolution of the driver’s view Car interiors have changed a lot from when drivers … Read more
To mark the arrival of the 2021 all-new F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way For The Beast’ campaign. The campaign’s kick-off film entitled ‘Make way for the Beast’, was shot at the Al Qudra desert … Read more
Land Rover Special Vehicle Operations has launched a pair of exclusive new Range Rover special editions created by its SV Bespoke personalisation team. The new Range Rover SVAutobiography Ultimate editions represent the pinnacle of Land Rover’s luxury SUV family, elevating the range-topping SVAutobiography and SVAutobiography Dynamic models even higher with a suite of complementary hand-finished … Read more
Created to make the most of passengers’ time on the road, the Cadillac XT6 three-row crossover centers on a luxurious, adaptable and connected cabin that is complemented with comprehensive suite of safety technologies and is distinguished by its responsive and practical ride handling despite its size. Succeeding the 2020 nameplate, which was voted “Best Large … Read more
Land Rover has announced a three-year extension to its global partnership with Virgin Galactic, the world’s first commercial ‘spaceline’. Virgin Galactic’s latest spaceship was unveiled today, supported by a Range Rover Astronaut Edition. Land Rover will remain an integrated part of Virgin Galactic’s day-to-day operations as the company completes test flights with ‘SpaceShipTwo’ and begins … Read more
Subaru of America introduced the most rugged and capable Outback in the auto manufacturer’s history: the new 2022 Subaru Outback Wilderness™. With a standard 2.4-liter turbocharged SUBARU BOXER® engine, advanced dual function X-MODE, elevated 9.5-inch ground clearance, standard front skid plate, all-terrain tires, upgraded suspension and Subaru’s Symmetrical All-wheel drive, the Subaru Outback Wilderness is … Read more
Genesis officially introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. The debut took place on a private rooftop in Los Angeles, showcasing the latest expression of Genesis design before a stunning backdrop. “The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues … Read more
First Refrigerated Vehicle for Vaccine in the World to Obtain WHO’s Performance, Quality and Safety Prequalification Establishing methods for refrigerated vaccine transportation and contributing toward improving the rate of vaccine use in developing countries Toyota Tsusho Corporation (“Toyota Tsusho”), Toyota Motor Corporation (“Toyota”), and B Medical Systems S.à r.l. (“B Medical Systems”) announced today that … Read more
Al-Futtaim’s Trading Enterprises – Honda has announced the UAE market launch of the new, redesigned 2021 Honda Accord. Offering a refreshed styling and new features across all grades, Honda’s flagship mid-size sedan is powered with two turbo-charged engine variants, a 1.5L Turbo and 2.0 Turbo, offering a sportier look and feel. Now available across Honda … Read more
Volkswagen boldest and most robust vehicle has received a facelift. The new 2021 seven-seater Teramont has been tweaked for an all-new look. The Teramont is popular in the kingdom for its functionality, safety, and connectivity. The Teramont is the embodiment of quality for its class segment using renowned German engineering. Its high suitability for families’ … Read more