The Austin Motor Company has appointed its first new retail dealer in over 40 years, marking a major step in the brand’s revival. Shortfield Garage Limited in Godalming, Surrey, will operate under the name Austin Surrey, offering a complete range of sales, service, and parts for both Heritage and Contemporary Austin models.
New Dealer for a Growing Brand
Austin Surrey will serve customers across Surrey, providing an accessible showroom near the mainline station into London Waterloo. The location will initially feature the Austin Arrow, with additional models planned as the network expands. This appointment signals the start of an ambitious plan to establish Austin dealers across the UK and Europe.
About Shortfield Garage
Operating since 2009, Shortfield Garage has developed a loyal customer base and a strong reputation for quality service. Specialising in sales, servicing, and MOT of quality vehicles, the family-run business brings decades of automotive experience to Austin Surrey, ensuring high standards for customer care and workshop operations.
Leadership Comments
Nigel Gordon-Stewart, Chairman and CEO of Austin Motor Company, expressed enthusiasm for the new partnership. He highlighted the significance of appointing the first dealer in decades and looked forward to expanding the Austin network further across the UK, Europe, and former Austin markets.
Dealer Perspective
Andy Parsons, co-owner of Shortfield Garage, shared excitement about the brand’s rebirth. He emphasised Austin’s focus on electric vehicles, renewable energy, and sustainable motoring. Parsons invited future customers to visit Austin Surrey and experience the full range of Heritage and Contemporary models firsthand.
Summary
The appointment of Austin Surrey as the first new dealer in over 40 years represents a key milestone in Austin Motor Company’s renaissance. With experienced operators, a prime showroom location, and a growing model range, the brand is set to re-establish its presence in the UK market while advancing electric and sustainable motoring solutions.
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Source: Austin Motor Company
