Audi is reversing course on its recently introduced model naming strategy after widespread customer confusion. The German automaker initially aimed to simplify its lineup by assigning odd-numbered names to internal combustion engine (ICE) vehicles and even numbers to electric models. However, the approach backfired, prompting Audi to abandon the plan and return to its previous system.
A Well-Intended Plan That Didn’t Work
The decision to implement the odd-even distinction was meant to provide clarity, helping buyers easily differentiate between powertrains. However, instead of making things simpler, the change left many customers perplexed. As a result, Audi is now reverting to its traditional naming conventions.
For instance, the next-generation ICE-powered A6, originally set to be renamed as the A7, will retain its A6 badge. Meanwhile, the A6 e-tron, which rides on a different platform with distinct styling, will keep its designation. Despite the rollback, some changes will remain—such as the A4 name being used for an upcoming electric model while its ICE counterpart continues as the A5.
Addressing Customer Concerns
Audi’s Head of Sales and Marketing, Marco Schubert, acknowledged the confusion, stating, “This decision is the result of extensive discussions and follows the preferences of our customers and feedback from international dealers. Our revised nomenclature ensures intuitive clarity across our lineup.”
The adjustment aims to eliminate unnecessary complexity, aligning with customer expectations while maintaining a logical structure in Audi’s portfolio.
A Pattern of Naming Reversals
This isn’t the first time Audi has had to walk back a controversial naming decision. In 2017, the brand replaced traditional powertrain designations like 2.0 TFSI and 3.0 TDI with numerical labels (e.g., 40, 50, 55) to indicate power output in kilowatts. However, the change never fully resonated with buyers, leading Audi to gradually phase it out in recent years.
By scrapping the odd-even system before it fully took effect, Audi is attempting to correct course and streamline its model lineup for better customer understanding. The move underscores the importance of keeping naming strategies intuitive, especially as the industry shifts toward electrification.
Source: Audi
This article was crafted with assistance from Chatgpt
