Audi at 2025 Auto Shanghai: Bold Debuts Usher in a New Era of Electrified Excellence

Audi is making a significant statement at the 2025 Auto Shanghai, revealing five new production models that embody the brand’s dual commitment to electrification and combustion power. In partnership with FAW and SAIC, the marque is accelerating innovation and expanding its China-specific offerings, reaffirming its position as a premium leader in both traditional and electric mobility.

China-specific strategy:
With the Chinese automotive market rapidly transitioning towards electrification, Audi is intensifying its focus on localized products. The introduction of models like the A5L, Q5L, and A6L e-tron demonstrates Audi’s commitment to delivering vehicles tailored to the Chinese consumer, all while aligning with the brand’s global identity.

Five headline debuts:
On stage are five debuting vehicles: the Audi A5L, A5L Sportback, Q5L, A6L e-tron, and the first model from the new AUDI sub-brand—the E5 Sportback. These models exemplify Audi’s strategy of combining traditional craftsmanship with cutting-edge platforms like the Premium Platform Electric, Premium Platform Combustion, and the new Advanced Digitized Platform.

Digital experience and innovation:
Audi’s latest lineup places a strong emphasis on advanced digital integration. From next-generation cockpit layouts to fully customizable passenger displays, all five debuts prioritize connected, intuitive experiences. The models also benefit from enhanced driver-assistance systems, underscoring Audi’s leadership in automotive innovation.

Audi A5L and A5L Sportback:
Both the A5L and the Sportback variants are equipped with ultra-modern combustion engines that feature 48-volt mild-hybrid technology, offering improved fuel efficiency and responsive power. With extended wheelbases and redesigned interiors, these vehicles are purpose-built for China, providing exceptional space and comfort.

Audi Q5L highlights:
The new Q5L continues the tradition of dynamic SUV design with added luxury. Built on the Premium Platform Combustion, its 48-volt mild-hybrid powertrain balances spirited driving with impressive fuel economy. A longer wheelbase improves rear seat comfort, making it a compelling choice for families and executives alike.

Powertrain and performance details:
Among the standout performers is the fully electric Audi A6L e-tron, featuring a robust 107 kWh battery and an estimated range of up to 770 kilometers. Its 800-volt technology allows for ultra-fast charging and exceptional energy efficiency. Meanwhile, the AUDI E5 Sportback delivers electrifying performance with a peak output of 579 kilowatts and a 0–100 km/h time of just 3.4 seconds. With options for rear-wheel or quattro all-wheel drive and adaptive air suspension, it sets a new benchmark for dynamic comfort in a mid-size EV.

The AUDI E5 Sportback debut:
As the inaugural model from the new AUDI sub-brand, the E5 Sportback blends Audi’s dynamic DNA with China’s digital speed. Co-developed with SAIC, it introduces a completely new design language and driving experience, built around a user-centric philosophy. This bold new EV enters the market only months after its global debut, showing Audi’s commitment to fast-paced innovation in China.

Brand direction and future outlook:
Audi’s presentation at Auto Shanghai 2025 signals more than just new vehicles—it marks the start of a reinvigorated brand vision. With a unified booth design and joint efforts from FAW and SAIC, the brand’s dual approach merges premium internal-combustion vehicles with high-tech electric mobility, aimed squarely at capturing evolving Chinese tastes.

Summary: