Acura has officially unveiled plans for its next-generation electric vehicle, and the announcement brings a wave of excitement for enthusiasts and loyalists alike. The premium performance brand is set to revive the iconic RSX nameplate, marking its re-entry into the Acura lineup with a bold and forward-thinking approach. This move signals a pivotal step in Acura’s electrification journey, promising a blend of performance, luxury, and cutting-edge technology.
Reviving the RSX Nameplate
The all-new Acura RSX is not just a nostalgic nod to the past; it represents a leap into the future. Inspired by the Acura Performance EV Concept, this all-electric premium SUV is designed to deliver the brand’s signature fun-to-drive performance while embodying a coupe-like silhouette. The RSX will be the first vehicle built on Honda’s newly developed EV platform, and it will debut Honda’s proprietary ASIMO OS operating system, unveiled at CES 2025.
Mike Langel, assistant vice president of Acura National Sales, shared insights into the vehicle’s design philosophy: “The nameplate pays homage to the Acura RSX with its coupe-like silhouette, but it truly represents a forward-looking approach to fun-to-drive performance.” With its sleek and dynamic design, the RSX is poised to capture the attention of both Acura loyalists and a new generation of buyers.
Testing Begins with Unique Camouflage Design
Development testing for the RSX has officially commenced, with prototype models hitting the road in real-world conditions. These prototypes feature a unique camouflage wrap designed by the global Acura Design team. The intricate patterns of the camouflage emphasize the vehicle’s coupe-like silhouette while conveying calmness, strength, and inner power. This visual artistry hints at the sophisticated design language that will define the RSX.
Honda EV Hub: A Groundbreaking Initiative
A key milestone in Acura’s electrification strategy is the establishment of the Honda EV Hub in Ohio. This state-of-the-art facility is scheduled to begin production later this year and will serve as the birthplace of the RSX. The Honda EV Hub embodies a revolutionary approach to manufacturing, combining flexibility and sustainability. It is designed to produce internal combustion, hybrid-electric, and battery-electric vehicles on the same manufacturing line.
Mike Fischer, executive chief engineer and leader of the Honda North American BEV Project, expressed enthusiasm for this new era: “We began production of Acura vehicles in America 30 years ago, so we are excited to make the Acura RSX the first EV we build at the Honda EV Hub. The establishment of the Honda EV Hub represents not only the start of EV production but the complete reimagining of our approach to manufacturing.”
Megacasting: A New Standard in EV Production
One of the groundbreaking technologies being implemented at the Honda EV Hub is megacasting. The facility’s Anna Engine Plant has already begun installing six 6,000-ton high-pressure die-cast machines to produce the cases for the Intelligent Power Unit (IPU). These IPU cases are larger than anything Honda has cast before and represent a global first for the company. Megacasting will play a crucial role in enhancing efficiency, reducing waste, and delivering high-quality components for the RSX and future Honda EVs.
The Future of Acura’s Lineup
While the RSX EV takes center stage, Acura is also expanding its lineup with the introduction of the 2025 Acura ADX, a premium compact SUV. This new turbocharged model is designed to attract a broader audience to the brand, solidifying Acura as a destination for performance and luxury.
As the Acura RSX enters its development phase, it promises to set a new benchmark for the brand and the electric vehicle market. From its innovative platform and operating system to its advanced manufacturing processes, the RSX is a testament to Acura’s commitment to innovation and excellence.
Specifications Summary
- Model: Acura RSX EV
- Platform: Honda-developed EV platform
- Operating System: ASIMO OS
- Production Location: Honda EV Hub, Ohio
- Key Features: Coupe-like silhouette, megacasting technology, real-world testing with unique camouflage
- Launch Timeline: Production begins later this year
- Sustainability: Environmentally responsible manufacturing processes
Source: Acura
This article was crafted with assistance from Chatgpt
