The 1968 Mercury Cougar XR-7 remains a sophisticated alternative for those who find the Mustang too common. This specific example, finished in Diamond Blue, represents the upscale “man’s Mustang” philosophy that Mercury championed in the late sixties. It carries the marks of a long-term Indiana residency and offers a highly authentic foundation for any vintage enthusiast.
A Refined Diamond Blue Exterior
The body showcases the iconic hideaway headlights and sequential rear turn signals that define the Cougar identity. While it received a repaint in its factory-correct Diamond Blue, the door jambs and trunk interior appear to retain their original finish. A dark blue vinyl roof provides a sharp contrast, emphasizing the formal roofline of the XR-7 trim.
Classic Wheel and Chassis Setup
The car sits on 14-inch Magnum 500 wheels, a period-correct choice that adds a sporty touch to the luxury coupe. Recent maintenance includes the replacement of the strut-rod bushings in September 2025 to tighten the front-end feel. However, the Remington radial tires show signs of dry rot and will require replacement before any serious road use.
The Distinctive XR-7 Cabin Experience
Inside the 1968 Mercury Cougar XR-7, passengers are greeted by a blend of blue leather and vinyl upholstery. The cabin is well-appointed with both center and overhead consoles, a rare luxury feature for the era. Woodgrain trim accents the dashboard, which houses a 120-mph speedometer and a tachometer that currently requires repair.
Vintage Instrumentation and Audio
The dashboard reflects the high-performance aspirations of the XR-7 series with its full suite of auxiliary gauges. An Optimus cassette stereo has replaced the factory unit, paired with aftermarket speakers for improved sound quality. Although the air conditioning is intact, the seller notes that the system does not currently blow cold air.
Preserving an Indiana Survivor
This vehicle spent decades in the hands of a previous owner who drove it sparingly, preserving its mechanical honesty. The warranty number confirms its Dearborn heritage and its original configuration as a 302-powered hardtop. It stands as a testament to mid-century engineering, showing approximately 87,000 miles on the five-digit odometer.
Undercarriage and Body Condition
Detailed photos of the chassis reveal the honest condition of a car that has lived in the Midwest. The seller notes that rust repair was previously performed on the driver-side lower quarter panel to maintain structural integrity. These minor imperfections are typical for a survivor and provide a clear roadmap for future preservation efforts.
Engine Power and Performance Specs
The heart of this 1968 Mercury Cougar XR-7 is the reliable 302ci V8 engine equipped with a two-barrel carburetor. From the factory, this powerplant was rated at 210 horsepower and 295 lb-ft of torque. Power is sent to the rear wheels through a C4 three-speed automatic transmission and a conventional 3.00:1 rear axle.
Summary of a Dearborn Classic
This Cougar XR-7 is an excellent entry point for anyone looking to experience the luxury muscle car movement. It offers the classic Mercury look with a manageable 302 powerplant and the prestige of the XR-7 badge. Offered at no reserve, it represents a transparent opportunity to acquire a legendary piece of Ford Motor Company history.
Disclaimer: Content on this site is for informational and entertainment purposes only. Details, analyses, and opinions reflect current trends and personal views, not professional or financial advice. Always verify information with official sources before making any decisions.
Source: bringatrailer.com
