Toyota launches the all-new RAV4 in Japan, marking the debut of its sixth-generation SUV. The model focuses on electrification, intelligence, and broader lifestyle appeal.
A Familiar Name, Sharply Reworked
First introduced in 1994, the RAV4 helped define the modern SUV. This new generation continues that path while adapting to current mobility demands. Rather than reinventing the formula, Toyota refined it. The result balances daily usability with clearer technological intent.
Three Distinct Design Directions
The new lineup is structured around diversification. Buyers can choose between Z, Adventure, and the upcoming GR SPORT variant.
Z and Adventure Styling
The Z grade leans toward refinement with a bold hammerhead front design. In contrast, the Adventure emphasizes toughness with rugged detailing. Despite visual differences, exterior dimensions remain familiar. Interior space has been optimized for easier daily use.
Interior Layout and Driver Focus
A new island-style cockpit groups displays and controls. This reduces eye movement and improves usability while driving. An angled color head-up display debuts for the first time. Information is clearer without dominating the driver’s view.
Hybrid Power and On-Road Performance
A 2.5-liter hybrid system delivers a combined 177 kW, or 240 horsepower. Acceleration is smooth and immediate in urban driving. E-Four electric all-wheel drive actively manages torque distribution. Stability improves during cornering and low-grip conditions.
Ride Comfort and Driving Modes
Platform revisions and new shock absorbers enhance ride quality. Road impacts feel more controlled than before. TRAIL and SNOW modes assist on rough or slippery surfaces. Braking and torque adjustments improve traction when needed.
Safety and Software Intelligence
The new RAV4 introduces systems developed using Toyota’s Arene software platform. This enables faster updates and system integration. Toyota Safety Sense benefits from improved sensors and processing. Detection range and response accuracy have been expanded.
Driver Assistance Enhancements
Pre-collision systems now cover more scenarios. Radar cruise control recognizes surrounding vehicles earlier. A new emergency response function can safely slow and stop the vehicle. Hazard lights alert nearby traffic.
Market Availability in Japan
Japanese sales begin with hybrid models. Toyota targets monthly volumes of around 3,000 units. A plug-in hybrid version is scheduled for release within fiscal 2026. Pricing starts at approximately 4.9 million yen.
Summary
Toyota’s launch of the all-new RAV4 in Japan introduces a more intelligent and refined SUV. Hybrid performance, improved safety, and clear lineup structure define this evolution.
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Source: Toyota
