The McLaren 750S Project Chromology introduces a vivid approach to bespoke design, using the new Chromatic Layered Finish to highlight its artistic depth.
Art Meets Bespoke Engineering
Project Chromology reshapes the McLaren 750S through a close collaboration with British abstract artist Nat Bowen. Her study of chromology guides the emotional tone of each layered finish.
MSO translates Bowen’s resin-based practice into a refined surface language. The team focuses on layered translucency and shifting tonal depth to reflect her approach.
Color Psychology Reimagined
The Chromatic Layered Finish builds tone through multiple translucent coats. Light interacts with each layer to reveal depth, texture and movement across the body.
A subtle raised texture appears within the paint. This tactile element is a first for MSO and brings a new physical quality to McLaren’s bespoke finishes.
Emotional Palettes With Defined Character
Each commission receives a unique MSO palette shaped by Bowen’s chromatic principles. Calm hues or vivid energizing tones define the emotional intent of every 750S.
Exclusive Bespoke Details
MSO introduces 24-carat gold-plated badging for the project. The badges use backing colors matched precisely to each central palette tone to extend the theme across the car.
Owners also receive an original Bowen artwork. This piece mirrors the palette of their 750S and offers a physical extension of the car’s emotional identity.
Performance and Technical Essence
The 750S platform maintains its known performance balance. Its V8 delivers strong power and rapid response, ensuring the artistic expression never overshadows its capability.
Debut at Miami Art Week
The project premieres during Miami Art Week, aligning McLaren’s craftsmanship with a global stage dedicated to contemporary art and creative innovation.
Summary
Project Chromology blends design, psychology and performance into a singular expression of the McLaren 750S. Its layered finish and bespoke palette show how color can define identity through both form and emotion.
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Source: McLaren
