Bentley Motors has unveiled a one-of-a-kind creation , the 2025 Bentley Bentayga EWB Azure Remembrance Car. Designed to honour fallen colleagues and the 85th anniversary of the Battle of Britain, this exclusive Bentayga embodies Bentley’s enduring respect for history, service, and craftsmanship.
A Tribute Rooted in History
This marks Bentley’s fourth dedicated Remembrance Car, created by the Bentley Design Team in collaboration with the BeReady network. The project pays homage to 17 colleagues who lost their lives when the Crewe site was bombed 85 years ago while producing the Merlin Aero Engine, and stands as a tribute to all who served during wartime.
Finished in Satin Artica White, the Bentayga EWB Azure carries a moving design narrative. A gold aircraft silhouette rests behind the wing vent, releasing a cascade of poppies that grow in size as they descend down the body. Each pillar bears the gold initials of a fallen colleague, while the number 85 is displayed on the grille as a solemn reminder of the anniversary.
Design with Meaning
Inside the cabin, Bentley continues its tribute through bespoke embroidery, featuring poppy motifs integrated into the seats and trim. This combination of elegant restraint and thoughtful symbolism ensures that the Remembrance Car is not only a design statement but also a heartfelt reflection of shared heritage.
Words from Bentley’s Design Director
Robin Page, Bentley’s Director of Design, described the project as deeply personal to the team: “This annual project is one of the most meaningful for us, a symbol of collective memory and sacrifice. Every detail, from the cascading poppies to the gold initials, honours those who served and ensures their legacy continues to inspire.”
The Role of the BeReady Network
The BeReady network, one of Bentley’s five Diversity, Equity, Inclusion and Belonging (DEIB) groups, plays a key role in this initiative. Composed of veterans and reservists, the network provides a supportive environment for service members within the company. For many, the Remembrance Car is a meaningful expression of shared values, respect, remembrance, and resilience.
Commitment to Service and Legacy
Chris Cole, Bentley’s Product Line Director, emphasized the importance of the project: “Bentley continues to show its commitment to the armed forces and to our colleagues at Crewe. This year’s Remembrance pays particular focus to the 85th anniversary of the Battle of Britain and honours the 17 colleagues lost in the 1940 bombing.”
A Journey of Reflection
Following its unveiling, the Remembrance Car will travel across the UK as a moving tribute. Its first stop is the Race of Remembrance in Anglesey, where it will serve as the course car during an event organized by Mission Motorsport, an organization that unites the military and automotive communities through motorsport.
After the event, the Bentayga returns to Bentley’s Crewe headquarters for the Armistice Day ceremony on November 11, where colleagues will gather to reflect and remember. The tribute will conclude on November 18 at the His Majesty’s Lord-Lieutenant of Cheshire Awards, representing Bentley’s ongoing dedication to honouring service and sacrifice.
Summary
The 2025 Bentley Bentayga EWB Azure Remembrance Car embodies craftsmanship with conscience. From its symbolic design to its heartfelt purpose, this one-off creation bridges Bentley’s heritage with its human story, celebrating courage, honour, and the enduring spirit of remembrance.
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Source: Bentley
