At SEMA 2025, Urban Automotive unveiled the world’s first forged carbon Rolls-Royce Cullinan (Series II) , a creation that blurs the line between stately elegance and mechanical art. This bespoke masterpiece, known as the Rolls-Royce Cullinan Urban Widetrack, was built by Platinum Motorsport in Los Angeles, bringing a new level of presence to the British marque.
The World’s First Forged Carbon Rolls-Royce Cullinan
The Series II Cullinan has always represented refinement, but Urban’s forged carbon treatment reimagines it as something more visceral. The complete Urban Widetrack programme transforms every panel with precision-shaped carbon fibre, from the aggressive fender extensions to a fully re-sculpted bonnet. The contrast between hand-laid carbon textures and the pristine white paintwork creates a visual drama unlike anything else in the luxury SUV world.
Built by Platinum Motorsport in Los Angeles
Urban Automotive collaborated with Platinum Motorsport , Los Angeles’ renowned luxury builder , to deliver this bespoke Cullinan. Beneath its immaculate exterior, every surface tells a story of craftsmanship. Inside, a tri-colour leather interior in mandarin orange, white, and black redefines opulence, merging British tradition with Californian flair.
The 24-inch Urban x Vossen Forged UV-6 wheels, finished in brushed clear, complete the stance, while bespoke forged carbon accents underline the car’s muscular silhouette. Each element of the design respects Rolls-Royce’s identity yet pushes beyond conventional boundaries.
Forged Carbon Meets Inozetek Innovation
This Cullinan marks the first collaboration between Urban Automotive and Inozetek, the global leader in premium Paint Protection Films (PPF). The car’s distinctive INOclear wrap enhances the surface with a deep gloss finish while preserving the intricate carbon weave beneath. The partnership showcases how technology and design merge to create luxury that is both bold and protected.
Performance and Presence
Although the focus remains on aesthetics, the Urban Widetrack Cullinan maintains its formidable mechanical heart. The 6.75-litre twin-turbo V12 continues to deliver effortless power with near-silent precision, while the widened stance and bespoke suspension geometry provide enhanced road presence and stability. It’s luxury, evolved with authority.
A Statement of Modern British Luxury
Every angle of the Urban Cullinan communicates power without compromise. Its forged carbon hood, widened fenders, and low-slung attitude are offset by the serene luxury of its interior. Together, they tell a story of what modern British design can achieve when tradition meets innovation.
Summary
The Rolls-Royce Cullinan Urban Widetrack represents Urban Automotive’s most ambitious interpretation of luxury yet , a blend of engineering precision, material mastery, and cultural expression. As it takes centre stage at SEMA 2025, this forged carbon creation doesn’t just redefine the Cullinan; it redefines what bespoke means in the age of modern performance luxury.
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Source: Urban Automotive
