At the Japan Mobility Show 2025, Hyundai Motor Company demonstrated its leadership in sustainable mobility by unveiling the all-new Hyundai NEXO fuel cell electric vehicle (FCEV) and the bold INSTEROID concept car. Both models made their Japanese debut, showcasing Hyundai’s vision for hydrogen and electric innovation.
Expanding Hyundai’s Presence in Japan
This year’s event marks Hyundai Motor’s largest public activation in Japan. Alongside the NEXO and INSTEROID, the brand exhibited its award-winning IONIQ 5, INSTER Cross, and other electrified models. The participation underscores Hyundai’s commitment to engaging younger, eco-conscious audiences and strengthening its market presence through cutting-edge technologies.
Yoo Seok Chung, Executive Vice President at Hyundai Motor Company, emphasized the company’s direction: “As a global top-three automotive brand, Hyundai Motor is dedicated to bringing high-quality, customer-centric products that reflect our electrification and hydrogen leadership.”
Hydrogen Leadership with the All-New NEXO
The all-new Hyundai NEXO represents the pinnacle of Hyundai’s hydrogen technology. Equipped with zero tailpipe emissions and advanced filtration, it actively purifies the air during operation. The vehicle now achieves over 826 km of range (WLTP) on a full five-minute hydrogen refill, setting a new benchmark for hydrogen-powered mobility.
Beyond range and efficiency, the NEXO integrates advanced driver assistance systems, including highway driving assist, surround view monitoring, and remote smart parking assist. The cabin introduces Bang & Olufsen audio, ventilated seating, and eco-friendly materials that elevate the experience of sustainable comfort.
HTWO and the Hydrogen Journey Zone
At the event, Hyundai Motor operated a dedicated ‘Hydrogen Journey Zone’ to demonstrate its hydrogen ecosystem. The exhibit featured HTWO, Hyundai Motor Group’s hydrogen brand, and presented the end-to-end hydrogen value chain from production to utilization. Visitors experienced the company’s vision for a cleaner future through interactive displays and live technology demonstrations.
Electrification Through Creativity and Innovation
Hyundai’s showcase extended beyond hydrogen with the debut of the INSTEROID concept car , a gaming-inspired EV designed to connect with the next generation of drivers. Combining playful aesthetics and futuristic elements, INSTEROID embodies Hyundai’s creative approach to electrification and digital mobility experiences.
The EV Life Zone allowed visitors to explore Hyundai’s acclaimed E-GMP platform, which underpins the IONIQ 5 and future 1,000V fast-charging systems. The Working Mobility Zone highlighted practical innovations, including the INSTER EV and the Elec City Town bus, offering mobility solutions for urban and commercial use.
Community and Collaboration
As part of its commitment to Japanese customers, Hyundai announced plans to expand its ‘Hyundai Motor Club Japan’ activities. The program aims to strengthen relationships with owners, foster cultural exchange, and encourage dialogue between Korean and Japanese automotive communities.
Performance, Power, and Progress
The all-new NEXO combines improved fuel cell efficiency and enhanced electric propulsion for smooth, quiet performance. With rapid refueling and zero emissions, it represents a new generation of clean mobility that blends power, sustainability, and technology.
Summary
Through its showcase at the Japan Mobility Show 2025, Hyundai Motor reaffirmed its commitment to hydrogen and electric mobility. The unveiling of the all-new NEXO and INSTEROID concept, alongside HTWO and E-GMP technologies, reflects Hyundai’s ongoing evolution as a leader in sustainable innovation and its dedication to shaping the future of transportation.
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Source: Hyundai