Volkswagen has announced an exciting global collaboration with Walt Disney Animation Studios for the release of Zootopia 2, which hits cinemas on 26 November. The partnership highlights Volkswagen’s all-electric ID. lineup, featured as custom-animated vehicles within the film. The Volkswagen Zootopia 2 collaboration marks a new chapter in creative brand storytelling through entertainment.
Volkswagen Becomes “Wolfswagen” in Zootopia 2
In the upcoming sequel, audiences will see Volkswagen reimagined as “Wolfswagen” , a witty nod to the brand’s Wolfsburg headquarters. Three custom vehicles inspired by the ID.3, ID.4, and ID.7 Tourer bring the automaker’s electric innovation into Zootopia’s animated world.
This collaboration extends beyond simple product placement. It celebrates humor, creativity, and cultural connection, all core elements of the Zootopia universe. The film’s animal metropolis provides the perfect setting to showcase Volkswagen’s evolving identity as a modern, emotionally engaging brand.
Global 360 Campaign and Co-Branded Spot
As part of the collaboration, Volkswagen has launched a global 360 campaign that includes a new 30-second co-branded spot. The commercial teases the film’s release, featuring the ‘Zootopified’ Volkswagen models alongside Gazelle’s new song, blending cinematic charm with the brand’s electric future. The ad will run in cinemas, on television, and across digital platforms worldwide.
Christine Wolburg, Chief Brand Officer of Volkswagen, stated: “Emotional storytelling is what enables Volkswagen to appeal to new customer groups. Zootopia 2 shows how important it is to question prejudices and break new ground together , values we share with Disney.”
Extending a Creative Partnership
This isn’t Volkswagen’s first cinematic collaboration. The brand previously partnered with The Walt Disney Studios on projects such as Star Wars: Obi-Wan Kenobi and Marvel’s Ant-Man and The Wasp: Quantumania during the ID. Buzz campaign. The ongoing relationship underscores Volkswagen’s growing role in pop culture through entertainment-led marketing.
Localized Campaigns Across Global Markets
While the campaign will be rolled out globally, Volkswagen subsidiaries in different countries will adapt it to local audiences. In Germany, for instance, the company is using the Zootopia 2 partnership to promote leasing offers for models like the Golf, ID.7 Tourer, and T-Cross , blending family appeal with electrified innovation.
About Zootopia 2
Walt Disney Animation Studios’ Zootopia 2 reunites audiences with rookie cops Judy Hopps and Nick Wilde, voiced by Ginnifer Goodwin and Jason Bateman. Their latest case introduces Gary De’Snake, voiced by Ke Huy Quan, whose arrival turns the city upside down. The voice cast also includes Idris Elba, Shakira, Andy Samberg, and Quinta Brunson. The film is directed by Jared Bush and Byron Howard and produced by Yvett Merino.
The sequel will also feature a brand-new original song, Zoo, performed by Shakira, who reprises her role as Gazelle. The mix of music, humor, and visual creativity aligns perfectly with Volkswagen’s push toward emotionally resonant, character-driven branding.
Summary
The Volkswagen Zootopia 2 collaboration blends cutting-edge animation with real-world innovation, showcasing the ID. electric lineup in a playful new light. By connecting its electric models to the joyful world of Zootopia, Volkswagen continues to humanize its technology and engage audiences through storytelling that drives both emotion and imagination.
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Source: Volkswagen
