Bugatti has officially opened its first dedicated showroom in mainland China, marking a significant milestone in the brand’s global expansion. The new Bugatti Shanghai Showroom strengthens the marque’s deep connection to a region that has long admired its craftsmanship and engineering excellence.
A Milestone Moment for Bugatti in China
Located in the heart of Shanghai, the new showroom represents more than a retail destination , it is an immersive experience designed to reflect Bugatti’s philosophy of art, performance, and innovation. The opening event celebrated the brand’s first permanent presence in mainland China, hosted in partnership with Kingsway Apex.
During the grand opening, clients, collectors, and select media witnessed the first public appearance of the Bugatti Divo in China. One of only 40 ever built, the Divo’s presence underscored the exclusivity and sophistication that define Bugatti’s legacy. The event followed the recent Chinese debut of the Tourbillon hypercar earlier this year, signaling a growing appetite for Bugatti’s ultra-luxury creations.
Design and Experience Beyond the Automobile
Every element of the Bugatti Shanghai Showroom was crafted to meet the brand’s exacting standards. From the elegant architecture to the carefully curated interior, the space reflects Bugatti’s unique design language. It invites visitors to explore not only the cars but also the world of Bugatti lifestyle products and bespoke design.
A temporary display of the Bugatti Home collection added an additional layer of sophistication. Featured pieces such as the TYPE_3 sofa and ottoman in Voltaic Blue, the TYPE_14 rug, and the TYPE_11 side table showcase Bugatti’s signature design cues , from the fluid curves of its hypercars to the unmistakable ‘EB’ logo details. Together, they create an atmosphere that bridges engineering precision with aesthetic beauty.
Celebrating Innovation and Partnership
The event welcomed notable Bugatti figures, including Mate Rimac, Chief Executive Officer of Bugatti Rimac, Hendrik Malinowski, Managing Director at Bugatti, and Kostas Psarris, Regional Director for the Middle East and Asia. Their attendance underscored the strategic importance of China within Bugatti’s long-term vision.
Hendrik Malinowski described Shanghai as the ideal location for the brand’s first dedicated showroom in China , a city where innovation meets tradition. He emphasized that the new space offers clients the full Bugatti experience, from exclusive previews to bespoke vehicle configurations that reflect each owner’s personal vision.
Bugatti Shanghai Showroom: A New Destination for Excellence
The showroom’s design embodies a holistic approach to luxury, aligning with Bugatti’s commitment to exceptional customer engagement. Albert Wong, Principal of Kingsway Apex, highlighted that the new space represents a direct connection between the brand and its Chinese clientele, offering a seamless journey from consultation to ownership.
Beyond being a showcase for hypercars, the showroom establishes a community hub for enthusiasts, entrepreneurs, and collectors who share a passion for precision and performance. The location positions Bugatti within Shanghai’s dynamic luxury landscape, aligning the marque with the city’s spirit of creativity and modernity.
Power and Performance Legacy
The Bugatti Divo’s appearance at the opening reaffirmed the brand’s engineering prowess. Powered by an 8.0-litre quad-turbocharged W16 engine, it delivers 1,479 horsepower and 1,600 Nm of torque. Built for agility and handling, the Divo accelerates from 0 to 100 km/h in just 2.4 seconds, symbolizing the fusion of raw power and refined design that defines Bugatti’s DNA.
Summary
The launch of the Bugatti Shanghai Showroom marks the beginning of a new chapter for the brand in mainland China. It connects Bugatti’s legacy of performance and artistry with a modern audience that values exclusivity and innovation. More than a showroom, it stands as a celebration of excellence , a space where the spirit of Molsheim meets the energy of Shanghai.
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Source: Bugatti
