Twisted US Launch marks a new chapter as the British automotive brand brings its hand-built Defenders and Baja-inspired TBug to America. Following successful expansion into Japan, this is Twisted’s first official presence in the US.
Global Expansion and Craftsmanship
Founded in North Yorkshire in 2000, Twisted has built a reputation for reimagining classic Land Rover Defenders. Each vehicle is stripped down and rebuilt by hand, blending rugged British engineering with bespoke craftsmanship. Annual production is limited, making each build a rare collectible, with prices ranging from £180k to £320k.
First US Showcase at Monticello Motor Club
Twisted’s debut in America takes place at Monticello Motor Club in New York’s Catskill Mountains. Guests will witness trackside action on the 3.6-mile, 20-turn circuit designed by Brian Redman and Bruce Hawkins. The event features a curated lineup including the T110 TV8 double cab, Series III 109”, TD5 Revival T110 and T130, plus the TBug’s international debut.
The TBug: Baja-Inspired Performance
The TBug draws inspiration from the classic Baja Bug, engineered with twice the original power and performance suspension. It combines Twisted’s signature hand-built attention to detail with off-road capability, making it a standout addition to the US lineup.
Experiential Drives and Yorkshire Hospitality
Guests can enjoy scenic drives through the Catskills before concluding the day with traditional Yorkshire hospitality, including roast beef and Yorkshire puddings. The showcase emphasizes lifestyle and community, creating a unique experience beyond just a vehicle launch.
Leadership Insights
Charles Fawcett, Founder of Twisted, highlighted the significance of the US launch in the brand’s 25-year history. Jonathan Wilson, Director of Twisted, emphasized building a strong community of enthusiasts, collectors, and adventurers across North America.
Positioning in the Global Market
Twisted joins other British luxury brands in expanding internationally, following its flagship showroom in Yokohama, Japan. Its philosophy remains “stay anti-ordinary,” blending bespoke craftsmanship with high-performance vehicles for a global clientele.
Conclusion
The Twisted US Launch establishes the brand in America with a curated lineup of rare Defenders and the TBug. Monticello Motor Club provides an ideal stage for driving experiences, trackside viewing, and community building, showcasing Twisted’s dedication to hand-built engineering and luxury adventure.
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Source: Twisted Automotive
