The Hispano Suiza Manifesto of No is not a marketing slogan but a philosophy that has shaped the brand for more than 120 years. It represents a refusal to accept limits, a determination to keep moving forward when others say it cannot be done. This idea has defined Hispano Suiza since its foundation in 1904 and remains alive today.
A Philosophy Written in History
The phrase “Manifesto of No” recalls the mindset of those who built Hispano Suiza into an enduring name. From the early days under Damián Mateu and engineer Marc Birkigt to its modern revival, the brand has walked a path marked by bold decisions and resistance to doubt. Saying “No” meant not surrendering to obstacles but transforming them into opportunities.
Tribute to Miguel Suqué Mateu
The video dedicated to this philosophy also honours Miguel Suqué Mateu, who passed away earlier this year. As Chairman, he guided Hispano Suiza back into the automotive world in 2019, re-establishing it with an electric hypercar that carried the same spirit of innovation as its earliest vehicles. His leadership turned the Carmen into reality, later followed by the Carmen Boulogne and Carmen Sagrera.
The Modern Era of Carmen Models
Each Carmen model is more than an electric hypercar; it is a statement of continuity. The Carmen Boulogne recalls the brand’s racing heritage, while the Carmen Sagrera connects directly to the historic Barcelona factory. These cars show that the family-led company continues to combine tradition with technology, refusing to compromise on either.
Global Recognition and Events
The reborn Hispano Suiza has gained attention not only for its engineering but also for its presence at world-class events. From Pebble Beach to Salon Privé and the Goodwood Festival of Speed, the Carmen has stood alongside the most respected names in the industry. Each appearance reinforces the philosophy that the company is guided by courage, not conformity.
The Power of Saying “No”
The Manifesto of No reflects a belief that progress begins when someone refuses to listen to doubt. For Hispano Suiza, saying “No” to compromise has meant 121 years of pushing boundaries. It is about pursuing perfection, even when the path is uncertain, and continuing to innovate in silence before unveiling bold results on the world stage.
Summary
The Hispano Suiza Manifesto of No captures more than words, it preserves a family philosophy that has guided the brand since 1904. From Miguel Suqué Mateu’s vision to the creation of modern electric hypercars, it demonstrates that resilience defines Hispano Suiza. Saying “No” is not refusal, it is the beginning of something greater.
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Source: Hispano Suiza
