Renault has chosen one of London’s most iconic landmarks, Battersea Power Station, to debut its first rnlt concept store in the UK. Positioned on Electric Boulevard, the new retail space delivers an immersive experience that blends electric mobility, lifestyle culture, and brand heritage.
Renault rnlt Concept Store Battersea
The rnlt London Battersea store covers more than 200 square metres, designed to showcase the future direction of Renault’s retail strategy. Smaller than a traditional showroom, it presents a compact yet bold space filled with colour and energy. This aligns with Renault’s vision of urban locations where brand visibility and accessibility meet.
Electric Models and Lifestyle Merchandise
At the centre of the rnlt concept store are Renault’s electric models. Visitors can see the Renault 5, Renault 4, Megane, and Scenic up close. Alongside the vehicles, the space features the Originals Collection – a range of lifestyle products that includes skateboards, clothing, model cars, and even table football. The collection reflects Renault’s aim of merging mobility with culture.
Cultural Touchpoints with a Vinyl Bar
Renault has added another layer of culture to rnlt Battersea by introducing a vinyl bar. Created in partnership with Sony Music, the space invites visitors to enjoy music through personal headphones while relaxing inside the store. This concept underlines the link between innovation, nostalgia, and brand personality.
A Glimpse at Renault’s Electric Future
Until 21st September, the Renault 5 Turbo 3E concept is also displayed at rnlt Battersea. Nicknamed “Drifter,” this electric showpiece channels rally design cues and has already impressed crowds at major automotive events. Its presence emphasizes Renault’s ambition in shaping performance and excitement in the electric era.
Strategic Location and Global Rollout
Battersea Power Station has become a hub for retail and leisure, attracting over 30 million visitors since reopening in 2022. Renault’s decision to place its first UK rnlt concept store here mirrors a global strategy, with similar stores already operating or planned in Paris, Milan, Brussels, Madrid, Rome, Rotterdam, and Berlin.
Summary
The Renault rnlt concept store at Battersea Power Station demonstrates how a modern retail environment can merge cars, culture, and lifestyle in one urban setting. With its electric models, vibrant design, and creative features such as the vinyl bar, Renault is redefining how the brand connects with city visitors and future customers.
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Source: Renault
