As full-size electric pickup demand slows in North America, Ram is pivoting its approach, discontinuing a full BEV truck and repositioning its range-extended pickup as the Ram 1500 REV. This shift reflects Stellantis’ strategy to meet market realities while maximizing performance, capability, and customer appeal.
Ram 1500 REV Leads the Half-Ton Pickup Segment
The Ram 1500 REV, once known as the Ramcharger, has been reimagined as a range-extended electric vehicle. With this move, Ram adapts to evolving buyer preferences while avoiding the range limitations of a full battery electric truck. This strategy allows the 1500 REV to combine electric efficiency with long-distance practicality.
Power, Range, and Performance in the Ram 1500 REV
At the heart of the Ram 1500 REV lies its unique strength: the balance between electrification and classic truck performance. This truck delivers exceptional towing power and payload capacity without sacrificing range. It is built for drivers who want the environmental benefits of electric technology while maintaining full-size truck muscle.
Luxury and Innovation in a Rugged Package
Ram has proven that luxury and muscle can coexist in a pickup. The 1500 REV follows that tradition with cutting-edge features. From premium interiors with segment-leading comfort to advanced driver assistance systems, the REV is as refined as it is capable. Options such as air suspension, massaging seats, and advanced infotainment elevate the driving experience far beyond ordinary.
Ram’s Broader Lineup Enhances Its Reputation
The Ram 1500 REV enters a lineup already filled with strong performers. Trucks like the Ram 1500 RHO lead the way in affordable off-road horsepower, while the Ram Power Wagon dominates in rugged off-road strength. Meanwhile, commercial customers benefit from the versatile Ram ProMaster vans and durable Chassis Cab range. Together, they reinforce Ram’s position as a benchmark in pickup and commercial segments.
Benchmark Features That Define Ram
Ram continues to stand apart by offering segment-first innovations. The 1,000 lb-ft Cummins Turbo Diesel set a torque standard that rivals cannot match. The luxurious Ram 1500 Tungsten shows how refinement has entered the truck world with features like 24-way massage seats. At every level, Ram balances toughness with comfort and capability.
Summary
The Ram 1500 REV isn’t just another pickup; it is the start of a smarter, stronger chapter for trucks. With its range-extended system, impressive towing capacity, and luxurious details, it sets new expectations for the half-ton segment. Ram is proving once again that capability and innovation can thrive together in one powerful package.
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Source: Stellantis
