The MINI JCW The Skeg Concept is a quiet rebellion against conventional automotive design. Inspired by surf culture, it embraces minimalism, function, and electric innovation. Its vivid yellow and silver finish immediately captures attention while hinting at the car’s progressive electric philosophy.
Surf-Inspired Exterior Design
The Skeg’s wide fenders, illuminated grille, and roof spoiler create a sharp, purposeful silhouette. Semi-transparent fiberglass panels reduce weight by 15%, improving aerodynamics. The Flex Tip Surf Spoiler reacts like a surfboard on waves, redirecting airflow to generate lift.
Functional Surf Details
Tension straps across the roof reference the familiar practice of securing surfboards, while accenting the dashboard and steering wheel. Every element merges cultural storytelling with practical design, reinforcing MINI’s distinctive EV identity.
Innovative Fiberglass Elements
Fiberglass panels on the roof, front, rear, and interior create a shifting play of light. Translucent and strong, they respond to the environment and time of day. The dashboard, inspired directly by surfboard construction, is lightweight, resilient, and visually striking.
Interior Designed for Purpose
Inside, analogue controls are simple, tactile, and functional. Fiberglass trays for wetsuits provide practical storage while referencing surf culture. Neoprene-covered racing bucket seats are flexible, water-repellent, and comfortable, creating a tactile connection to surfing.
Shared Culture and Craft
Oversized ‘X’ motifs, Deus Collection badges, and 3D-printed console details subtly signal a shared culture grounded in craft and connection. Every detail embodies the pursuit of the ride and the lifestyle it represents.
Summary
MINI JCW The Skeg Concept merges surf culture with electric mobility, emphasizing minimalism, tactile function, and lightweight design. Its bold exterior, practical interior, and innovative materials create a unique EV experience.
Disclaimer: This concept vehicle is a design study and may not represent production specifications.
Source: BMW
