Urban Automotive has officially made its US debut at Monterey Car Week, bringing British luxury flair to California’s most celebrated automotive stage. This milestone marks a bold step in Urban’s expansion into the North American market.
Urban Automotive US debut blends heritage with bold design
Showcasing four extraordinary builds, Urban demonstrated its ‘OEM Plus’ philosophy, enhancing factory lines without losing brand essence. Platinum Motorsport and Galpin Auto Sports prepared the vehicles, each tailored to make a lasting impression.
Rolls-Royce Cullinan (Series II) Redefined by Urban
The crown jewel of the lineup is the Rolls-Royce Cullinan (Series II) Redefined by Urban, fresh from its world debut at Goodwood Festival of Speed. For Monterey, it gains the first-ever set of 26-inch Urban-Vossen UV-7 Fully Forged polished alloy wheels. Carbon fibre accents include Widetrack wheel arches, sill extensions, and an exposed-weave bonnet, with restyled bumpers and integrated spoilers adding presence.
Mercedes-Benz G-Wagon Widetrack commands attention
The next-generation G-Wagon Widetrack is Urban’s most ambitious wide-body creation yet, featuring over 40 carbon fibre components. Built by Platinum Motorsport, it sports flared arches, a carbon fibre front bumper with honeycomb mesh, and a vented bullnose bonnet with light bar. Handmade 23-inch Urban-Vossen UV-7 wheels complete the aggressive stance.
Defender and Range Rover complete the statement lineup
Galpin Auto Sports presented two British icons: the Land Rover Defender V8 Widetrack and the L460 Range Rover LWB Widetrack. The Defender boasts LED roof light pods, a vented carbon fibre bonnet, and signature styling elements. The Range Rover pairs a carbon fibre bonnet section with sleek 24-inch Urban-Vossen UV-8 wheels.
Performance with presence
While Urban’s focus is on style, these builds retain the performance and refinement of their original platforms. Wide-body kits, carbon fibre components, and precision wheel designs not only enhance aesthetics but also improve aerodynamics and stance. Each model embodies the perfect mix of visual drama and everyday drivability.
Monterey Car Week as the perfect stage
Urban’s debut wasn’t just static display. These vehicles participated in the LA to Monterey Fuel Run, Motorlux, Legends of the Autobahn, and Exotics on Broadway, sharing the spotlight with some of the world’s rarest cars.
A confident step into the US market
According to founder Simon Dearn, bringing Urban Automotive to Monterey is “a dream realised.” The brand’s new US operation signals a commitment to serving American clients who value bespoke craftsmanship and luxury redefinition.
Summary
Urban Automotive’s US debut at Monterey Car Week showcased the fusion of British design and California energy, redefining four luxury icons with unmatched attention to detail and presence.
Disclaimer: Specifications and features described are based on individual builds and may vary according to customer preferences.
Source: Urban Automotive
